Cause Marketing/ Community Programs

Salt Lake City - Overstock.com Inc. is launching a partnership with Give Back Box, a non-profit organization dedicated to facilitate charitable donations. Through the partnership, Overstock.com gives customers the ability to re-use the box in which their order arrived, along with Give Back Box's free shipping label, to ship used household items directly to non-profit organizations across the U.S.

Online retailer Overstock.com is launching a partnership with nonprofit Give Back Box to make donating used clothes easier for its customers.
 
Soon, customers who order products from Overstock.com will be able to use an enclosed Give Back Box shipping label to send their used clothes to nonprofits nationwide.
 

San Diego – ProFlowers is offering the “Love is a Journey” campaign, on Twitter and Instagram in August. Qualified entrants can post photos of what romance means to them via Twitter and Instagram using #LoveIsAJourney and #ProFlowersSweeps for a chance to win a Princess Cruises vacation.

Entrants can see their photos at Loveisajourney.proflowers.com. ProFlowers will also run a Paris-themed pop-up shop in the Times Square pedestrian plaza on Broadway between 42nd and 43rd Streets on Aug. 5.

New York – Old Navy is launching a back-to-school promotion on the YouTube video platform. The retailer is releasing a video of a new back-to-school anthem, “Unlimited,” featuring cameos by stars of the youth multichannel network AwesomenessTV.

E-commerce site Rakuten is expanding its corporate social responsibility efforts with several scholarship opportunities in Japan and around the world.

The cornerstone of its new efforts is its Global Citizens Summit, which will bring together 24 students from around the world at Boston’s Harvard Faculty Club from Aug. 2 to 9. The summit is being hosted with assistance from nonprofit Global Citizens Initiative, which works to build leaders among students, and the participants will meet throughout the week to discuss global issues.

Electronics company Vizio has kicked off a back-to-school contest for college students that will furnish a winner with electronics and $2,000 toward tuition and books.

The company is encouraging students to upload videos of themselves explaining a story of determination to Vizio’s website through Aug. 19.

In the lead-up to the 2014 Budweiser Made in America Festival, the beer company has launched a web series to find an act to add to the festival’s lineup in Los Angeles.  
 
The MADE Underground series — produced by Vice’s music arm, Noisey —follows a Brooklyn band, X Ambassadors, and London street musician, Jamie N. Commons, as they look in cities like St. Louis, Seattle, Rio de Janeiro and Athens.

The Home Depot has donated $81,000 to a rural retreat for wounded veterans and their families. The money will go toward building a barn and run-in for horses, as well as some garden project at the Boulder Crest Retreat for Military and Veteran Wellness.

For the third consecutive year, Office Depot has enlisted the aid of actor, comedian and America’s Got Talent host Nick Cannon to help execute an innovate back-to-school program.
 

Macy’s has announced a series of new initiatives in its multi-year strategic program to enhance environmental sustainability. They are consistent with the company’s sustainability principles first adopted in 2008 and implemented with increasing intensity during the past six years.

Results through 2013 include a 38% reduction in the company’s electricity usage since 2002 and a 95% adoption rate of recycled or certified paper used in the company’s marketing materials.