Cause Marketing/ Community Programs

On the eve of its next fundraising campaign, Publix is celebrating 20 years of raising more than $51 million for the March of Dimes.

To support more breakthroughs for babies, the grocery giant will ask its customers to join them in their annual fundraising drive from April 6-26. The register campaign coincides with March for Babies, the March of Dimes signature event, which occurs on April 25 in most areas. Associates will sell the cutouts at the checkout and ask customers to sign their name or the name of a baby they love.

Belk’s efforts on community involvement received a boost in 2015, as the company reported that it donated more than $21.5 million to local communities last year.

Of the total amount, Belk corporate dollars funded $6.1 million to more than 250 nonprofit organizations, with a focus on education, breast cancer research and awareness, and community strengthening, the company said. The remainder of the funding includes associate, vendor and customer dollars raised in Belk-led charitable events, including the Belk Charity Sale.

Sears and Craftsman have kicked off their second annual “MAKEcation” promotion with a sweepstakes that sends the winner to an event this fall in Brooklyn. 

From now through July 31, Craftsman Club and Shop Your Way members can enter for a chance to win a trip to this experience by visiting www.craftsman.com/makecation.

Big Lots hopes to give back to the communities it serves with a new charity focused on hunger, housing, health care and education.

Big Lots has announced that it has launched a nonprofit foundation to guide its charitable endeavors into the future.

The Big Lots Foundation will help strengthen the Company's philanthropic initiatives and support its commitment to making a difference in the communities where it operates.

New York -- Lowe’s is looking to put smile on the face of residents who live in the 10 U.S. cities hardest hit by this past winter by giving the areas a makeover. Lowe's said it will deploy Lowe’s "Heroes," or employee volunteers, to visit the "10 Bleakest Cities of 2015" to complete makeover projects that have been neglected or delayed because of extreme winter conditions. Volunteers will complete projects such as painting, landscaping, creating outdoor rooms and adding curb appeal throughout the spring season.

Lowe’s has come up with a way to put spring in the step of residents who live in the U.S. cities hardest hit by winter: a makeover.

Lowe's has announced that the company will be deploying Lowe’s Heroes employee volunteers to visit the "10 Bleakest Cities of 2015" to complete makeover projects that have been neglected or delayed because of extreme winter conditions. Volunteers will complete projects such as painting, landscaping, creating outdoor rooms and adding curb appeal throughout the spring season.

The Path to Purchase Institute this week bestowed Effie awards to top retailers and brand for their marketing effectiveness.

Winners of the 5th annual Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute’s 2015 Shopper Marketing Summit. The awards honor work that showcases the best utilization of shopper insights that lead to effective engagements and activations with shoppers along their path to purchase.

The CVS Health Foundation is backing up its promise to make a $5 million  commitment to the Campaign for Tobacco-Free Kids by announcing the first four winners of grants.