Cause Marketing/ Community Programs

Gap plans to expand the training program it offers to its women garment workers oversees, aiming to educate at least 1 million women by 2020.

The program, called P.A.C.E. (Personal Advancement & Career Enhancement), launched in 2007 and gives women garment workers access to a curriculum up to 80 hours long in up to nine areas, from communications skills, financial literacy, stress management, problem-solving and decision-making.

Less than a week into his role as J.C. Penney’s chief merchant, John Tighe revealed losing his mother to breast cancer and the retailer’s ambitious fundraising plans that kick in during October.

October is Breast Cancer Awareness month and J.C. Penney has launched a range of initiatives to raise awareness and funds. For starters, the company is asking customers throughout the month of October to round up their purchases to the nearest dollar.

 Discount retailer 99 Cents Only Stores has come up with an odd new promotion to celebrate those who are becoming, “official 99ers.”
 
The company is known for offering door buster 99 cent specials on limited quantities at store grand openings and its latest promotion is also designed to capitalize on the 99 connection by featuring those turning 99 in direct mail ads.
 

Sam’s Club and the U.S. Chamber of Commerce Foundation are investing in an innovative program to help spawn the next generation of entrepreneurs.

Kroger’s annual Leadership Summit will begin in unconventional fashion when thousands of employees form a human breast cancer awareness ribbon Sept. 29 on the field of Paul Brown Stadium in Cincinnati.

An innovative cause marketing initiative involving Nordstrom’s Treasure&Bond brand is being expanded to more merchandise categories, and non-profit beneficiaries couldn’t be happier.

Lessons in Leadership is the name of a new documentary film profiling the life and contributions of Food Lion co-founder Ralph Ketner who turned 95 this month.

Books-A-Million is teaming up with the nation’s largest children’s literacy organizations on a campaign that is sure to appeal to its core customers.

Through Sept. 19, customers at Books-A-Million can make a donation to Reading Is Fundamental. No purchase is necessary to donate, and contributions can be made at all Books-A-Million locations. Customers will receive an exclusive bookmark stating that they donated to Reading Is Fundamental.