Cause Marketing/ Community Programs

Big Lots is giving customers a chance to support a cause likely to appeal to a large part of its core market: pediatric health care. Customers will have a chance to donate in-store at all 1,464 store locations and online to support Nationwide Children's Hospital. The program will run through Oct. 31 with 100% of the proceeds raised going to support Nationwide Children's.

Less than a week into his role as J.C. Penney’s chief merchant, John Tighe revealed losing his mother to breast cancer and the retailer’s ambitious fundraising plans that kick in during October.

October is Breast Cancer Awareness month and J.C. Penney has launched a range of initiatives to raise awareness and funds. For starters, the company is asking customers throughout the month of October to round up their purchases to the nearest dollar.

 Discount retailer 99 Cents Only Stores has come up with an odd new promotion to celebrate those who are becoming, “official 99ers.”
 
The company is known for offering door buster 99 cent specials on limited quantities at store grand openings and its latest promotion is also designed to capitalize on the 99 connection by featuring those turning 99 in direct mail ads.
 

Sam’s Club and the U.S. Chamber of Commerce Foundation are investing in an innovative program to help spawn the next generation of entrepreneurs.

An innovative cause marketing initiative involving Nordstrom’s Treasure&Bond brand is being expanded to more merchandise categories, and non-profit beneficiaries couldn’t be happier.

Kroger’s annual Leadership Summit will begin in unconventional fashion when thousands of employees form a human breast cancer awareness ribbon Sept. 29 on the field of Paul Brown Stadium in Cincinnati.

Lessons in Leadership is the name of a new documentary film profiling the life and contributions of Food Lion co-founder Ralph Ketner who turned 95 this month.

Burlington Stores is taking the lead on raising awareness of blood cancer with an in-store donation drive and employee program.

The retailer is launching its 14th consecutive company-wide campaign today in all its stores nationwide, encouraging its customers to make a donation at checkout to benefit the Leukemia & Lymphoma Society now through Dec. 2.