Cause Marketing/ Community Programs

Macy’s is looking for charity partners to participate in the retailer’s 10th annual national “Shop For A Cause.”

The retailer’s one-day-only shopping event, which is very popular with shoppers, is designed to support local charities’ fundraising efforts.

New York - Macy's will once again run its "American Icons” omnichannel promotion, from May 13 – July 4. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them.

Leaders from the toy and baby products industries came together with celebrities in New York City to celebrate the 2015 Toys“R”Us Children’s Fund Gala and raise an astounding $4.6 million for kids.

Emmy and Tony Award-winning comedian Martin Short hosted the event, which also featured a performance by four-time Grammy winner Lenny Kravitz.

Spring is in full swing, and PetSmart wants its customers to celebrate new beginnings by adopting a new pet.

The retailer will be hosting a national adoption weekend between May 15 and May 17 at all PetSmart stores. More than 3,000 animal welfare organizations will be on-site at all 1,400 PetSmart stores in the United States, Canada and Puerto Rico to help customers find the perfect furry companion.

Hhgregg is partnering with Maytag once again on an omnichannel giveaway that honors everyday American heroes.

The retailer and appliance-maker will honor 10 deserving Americans who have had a profound impact on their community. Each hero will receive a free Maytag appliance and an Hhgregg gift card to thank them for their commitment. Additionally, hhgregg and Maytag brand are giving away appliances every day in May at hhgregg.com.

Dick's Sporting Goods is targeting fitness-minded women with an all-new video campaign.

The retailer has begun airing eight 15-second commercial spots and one 60-second spot on sites such as Hulu, ESPN and ESPNW, and on May 15, the commercials will debut on TV. The company says these ads are the first to target women specifically under Dick's Sporting Goods’ broader “Who Will You Be?” campaign, which launched in March.

In an effort to highlight retail’s entrepreneurial spirit, NRF is hosting a night of shopping in the nation’s capital.

The National Retail Federation’s “Retail’s Night Out” will be a celebration of Small Business Week with local merchants and national brands set up in one-night-only pop-up shops in Washington, D.C., on May 6. The event will also feature live music, local food trucks and a red carpet.

Sam’s Club is celebrating National Small Business Week in a very big way.

The retailer is launching the Small Business Economic Mobility initiative (SBEM), a five-year investment in small business growth through increased access to capital and borrower education, with grants totaling $13.6 million to eight national nonprofits.

In the South, it’s never too early to talk about football, which is why N.C.-based department store Belk made a big college football announcement this week.

The chain says it will be the title sponsor of the 2015 Belk College Kickoff Game, featuring the University of North Carolina Tar Heels and the University of South Carolina Gamecocks. The game is set to take place at Bank of America Stadium in Charlotte on Sept. 3 with a 6 p.m. kickoff.

Kohl’s is showing its customers that it cares about the recent earthquake in Nepal by making a large donation through its Kohl's Cares program.

The retailer is awarding a $50,000 cash grant toward earthquake relief efforts in Nepal. Kohl’s is providing this donation to the American Red Cross, which is delivering much-needed emergency supplies and services in the impacted areas.