Cause Marketing/ Community Programs

Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.

Pink will prevail at Macy’s this month when the retailer launches an omnichannel campaign to raise funds for the fight against breast cancer.

The retailer has joined forces with the Pink Pony Fund, the Polo Ralph Lauren Foundation’s initiative in the fight against cancer, to offer a special collection of merchandise that transforms Polo Ralph Lauren shops into Pink Pony destinations in 48 Macy’s locations across the country and at macys.com/pink.

Petco is looking to drive increased digital engagement with a new holiday pet adoption campaign.

The Petco Foundation has launched its third annual Holiday Wishes campaign, which awards grants to animal welfare organizations across the country that are busy at work ensuring the pets in their communities have homes for the holidays.

After a new donation pledge from Publix Super Markets, the international nonprofit Habitat for Humanity will be able to build 40 new houses in 2016 in the Southeast, where Publix serves all of its customers.

For the eighth year in a row, Dillard’s is making a big commitment to the communities its serves by offering a custom edition of the Southern Living Christmas Cookbook to raise money for Ronald McDonald House Charities.

After a new donation pledge from Publix Super Markets, the international nonprofit Habitat for Humanity will be able to build 40 new houses in 2016 in the Southeast, where Publix serves all of its customers.

The $4 million donation, announced Monday, will go to more than 80 different Habitat for Humanity affiliates in Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee.

Sports Authority is putting its philanthropic focus on helping disabled children and adults enjoy more therapeutic recreation, competition and adaptive sports.

The retailer announced Wednesday that it will collect point-of-sale donations at Sports Authority locations nationwide to support the National Sports Center for the Disabled (NSCD) throughout the month of October.

Big Lots is giving customers a chance to support a cause likely to appeal to a large part of its core market: pediatric health care. Customers will have a chance to donate in-store at all 1,464 store locations and online to support Nationwide Children's Hospital. The program will run through Oct. 31 with 100% of the proceeds raised going to support Nationwide Children's.