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Reading Is Fundamental at Books-A-Million
Books-A-Million is teaming up with the nation’s largest children’s literacy organizations on a campaign that is sure to appeal to its core customers.
Through Sept. 19, customers at Books-A-Million can make a donation to Reading Is Fundamental. No purchase is necessary to donate, and contributions can be made at all Books-A-Million locations. Customers will receive an exclusive bookmark stating that they donated to Reading Is Fundamental.
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Christmas spirit arrives early at Hobby Lobby
Arts and crafts chain Hobby Lobby is embarking on a mission to give away millions of Christmas gifts to chidren in need this holiday season, a mission that will likely appeal to many consumers in its target market.
The retailer announced is partnering with the world's largest Christmas project of its kind, Operation Christmas Child, which is a project of Samaritan's Purse, an international Christian relief and evangelism organization headed by Franklin Graham.

