Cause Marketing/ Community Programs

Lane Bryant is taking its campaign to make women of all shapes and sizes feel beautiful across channels this fall.

The retail chain catering to women sizes 14 to 28 is launching a new marketing campaign with the tagline "Plus is Equal." The creative for the campaign was shot by renowned fashion photographer Cass Bird and will run in Vogue, Glamour, Refinery29 and PopSugar, and will be featured on the E! Network and the 67th Emmy Awards.

As the first major retailer to kick off Hispanic Heritage Month, Macy's partering with three Latino celebrities on special in-store events.

Macy’s says it will bring together Mario Lopez, Don Omar and Angel Merino, who have influenced pop culture through their music, lifestyle and beauty expertise, as three Latino influyentes to share their inspiring stories with customers in live candid conversations.

New York -- Dollar General is giving major financial support to a cause that may appeal to many value-oriented shoppers.

The Dollar General Literacy Foundation announced that it has awarded over $4 million to approximately 870 schools, nonprofits and literacy organizations to enhance and support youth literacy and education across the 43 states Dollar General serves.

Rite Aid associates plan to honor 274 students who have been named recipients of Folds of Honor educational scholarships provided by the Rite Aid Foundation’s KidCents program.

Shoppers who love a good deal on designer duds have a new reason to shop Century 21 in New York City.

The retailer has partnered once again with famous street artist Mr. Brainwash on a second mural honoring the city and the attacks of Sept. 11. His second interpretation of the events that changed the city and the nation forever are located on a 65-square-foot by 225-square-foot wall of the storefront on Church Street, depicting painted images of iconic NYC sights and sceneries.

New York -- The storefront of Century 21 Department Stores’ flagship in lower Manhattan has been given a stunning makeover to honor the city and in remembrance of the 9/11 terrorist attack.

The off-price retailer has partnered once again with internally famous street artist Thierry Guetta (commonly referred to as Mr. Brainwash), who has painted a vibrant mural on a 65-sq.-ft. by 225-sq.-ft. wall on the flagship’s façade. The store is in the financial district and close to where the World Trade Center once stood.   

The Home Depot's Team Depot is taking on the home lives of U.S. military veterans and their families through a two-month-long campaign called Celebration of Service.

PetSmart is throwing a celebration at its stores that aims to appeal to pet owners and people who want to be pet owners.

For the first time, PetSmart will throw a “Happy Gotcha Day” celebration to help find homes for about 15,000 homeless pets during the next PetSmart Charities National Adoption Weekend, Sept. 11-13, when more than 1,400 PetSmart stores will host the event in the U.S., Canada and Puerto Rico. The thousands of pets with unknown birthdays that are expected to be adopted will now have a day to call their own.