Marketing Tactics

New York – A majority of business websites are not ready for prime time, at least when it comes to global commerce.

According to a new survey from multilingual search agency Oban Digital, while 67% of business executive respondents say that internationalization is a key part of their growth strategy, only 20% of businesses have all of their current online communications adapted for local culture or language, a key driver of sales success.

Snowed in and need a shovel? If you live near an Ace Hardware, you may be able to get that shovel delivered.

That’s because the retailer is rolling out its latest pilot program: Express Delivery. The program allows customers to find the products they need on acehardware.com and have them delivered by a helpful associate from their neighborhood Ace the same day.

By Haydn Simpson, NetNames

From drones to self-driving cars to a Barbie capable of having “real conversations with kids,” the 112th Toy Fair announced this year's hottest trends in toys.

Creative toys that epitomize the Maker Movement (explained below), innovative "smart" playthings, and toys that make a "splash" are among the top toy trends of 2015, according to experts at the U.S. Toy Industry Association (TIA).

New York -- Saks Fifth Avenue will open its first store in Puerto Rico. The 100,000-sq.-ft., multi-level store opens in conjunction with the Mall of San Juan on March 26.

“There is great opportunity in San Juan – the demand for luxury retail from locals and tourists is thriving,” commented Marigay McKee, president of Saks Fifth Avenue.

Williams-Sonoma is leveraging the brand equity of a renowned culinary competition, not to mention famed celebrity chef Thomas Keller, to attract more foodies to its stores.

The retailer has been hosting events at stores across the country celebrating Team USA after its medal win at the prestigious Bocuse d’Or International Culinary Competition in January.

New York -- There’s a reason why shoppers love Wegman’s. A Valentine’s Day promotion spotted Friday, in a Buffalo-area store, featuring twin ribeye steaks, packaged ready-for-the-flame in a disposable, heart-shaped broiler pan is one small example as to why.
 

There’s a reason why so many shoppers love Wegman’s. A Valentine’s Day promotion spotted the day before the holiday in a Buffalo-area store featured twin ribeye steaks, packaged ready-for-the-flame in a disposable, heart-shaped broiler pan.