Marketing Tactics

Puerto Rico is home to many retailers’ most productive units and now Saks and Nordstrom are looking to get in on the action when they open their first locations next month in the island’s new Mall of San Juan.

The mall is set to open March 26, two and a half years after breaking ground, and will contain a 138,000-sq.-ft. Nordstrom and a 100,000-sq.-ft. Saks. The property also includes a hotel and a casino.

Minneapolis – Technology lovers who fall in love have a new online wedding registry option. On Feb. 16, Best Buy Co. Inc. will launch the Best Buy Wedding Registry.

Couples can create and manage their registry online or through the Best Buy mobile app. By early April, in-store kiosks in all Best Buy locations will help registrants and gift-givers view and print wedding registry lists. Couples will also have the option of syncing their registry with MyRegistry.com and TheKnot.com.

Staples is trying to attract more small business customers with a new service at the copy and print center.

Staples Design Services can help small business customers bring their brands to life, from concept to creation, with professionally designed logos and marketing materials.

Los Angeles -- Stitch, a new concept in clothing alterations and design services, has opened a flagship in West Hollywood, California, with plans to expand across the nation.  

The store combines a comfortable atmosphere, quality tailoring, a fast turnaround and real-time text/email updates on garment progress. It also features a lounge decorated with for-sale paintings by local artists, and a rotating pop-up boutique with clothing for sale.

The CEO of Cabela’s is blaming marketing costs for the company’s weaker earnings in the fourth quarter.

For the quarter, total revenue increased 7.2% to $1.3 billion; retail store revenue increased 13.9% to $810.6 million; direct revenue decreased 5.4% to $349.9 million; and financial services revenue increased 9.9% to $113.3 million. During the period, same store store sales decreased 5.5%.

Memphis, Tenn. - Fred's Super Dollar is enhancing its POS marketing efforts. The retailer has joined inStream's retailer network of 38,000-plus stores offering POS and digital marketing programs.  

The Fred's/inStream partnership will reach more than 2.2 million shoppers across 600 stores each week with targeted offers, on the "front" of their consumer receipts which will feature eye-catching graphics.

The sweet smell of barbeque will be in the air of central Florida later this month when Sam’s Club kicks of its fifth annual National BBQ Tour with prizes totaling $500,000 and participation from 700 teams.

Philadelphia -- X Team International announced that partner MSC Retail has completed a lease transaction with Rascals Fitness in Collegeville, Pennsylvania.

Rascals Fitness will open a 12,183-sq.-ft. facility in Collegeville Plaza at the intersection of Main Street and 2nd Avenue. “We’re excited to have helped complete the lease for Rascals Fitness on their third location in Pennsylvania,” said Michael Salove, president and CEO of MSC Retail.