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Marketing Tactics

  • DirectBuy gets into the sweepstakes game

    Merrillville, Ind. - Homeowners looking to upgrade their backyard in time for summer can now enter membership-based buying club DirectBuy’s “Backyard Dream-Over” sweepstakes for a chance to win outdoor furniture, appliances, and more. DirectBuy is utilizing gamification techniques by letting consumers play a game on mobile phone, PC or tablet for a chance to win up to 600 sweepstakes entries while learning about DirectBuy.

  • Halloween may taste different this year

    Retailers who sell Nestle candy may soon be hearing a lot from their customers about changes in the taste or color of their favorite confections.

    That’s because Nestlé has pledged to remove all artificial flavors and colors from its chocolate and sweets in the United States.

  • Why Higher Rates from USPS are Actually Good for Retailers

    By Jim Haller, NPI

    The words “raising rates” are enough to elicit a face-in-palms reaction from any online retailer – especially when it comes to small parcel shipping. Yet, a different reaction may be in order as the United States Postal Service announces its intent to raise rates later this year.

  • Express trying to capitalize on Kate Upton

    Express Inc. is turning to Kate Upton again as an integral part of the company’s turnaround strategy.

    The retailer, which has seen stunted growth in recent years, hired the trendy supermodel last fall, the company's first time featuring a celebrity in an ad campaign in over a decade. Now Upton is back for spring promotions.

  • Lettuce Entertain You switches to mobile loyalty with Paytronix

    Chicago - Restaurant group Lettuce Entertain You Enterprises (LEYE) has moved its 25-year-old loyalty program to the Paytronix Rewards platform. LEYE opted to switch because Paytronix offers mobile and data analytics capabilities to support its transition from a card-based to a mobile-based loyalty program.

  • IBM: Online Valentine’s Day shopping rises

    Armonk, N.Y. - Consumers headed online for their Valentine’s Day shopping this year. According to IBM Digital Analytics Benchmark data, during Valentine’s week (Feb. 7 – 13) online shopping rose 10.2% from the same period in 2014.

    In addition to overall sales, consumers ramped up their shopping efforts the week leading up to Valentine’s Day. Growth was seen in key verticals including:

  • Starbucks launching subscription delivery service of high-end coffees

    Seattle -- Starbucks Coffee Company is taking its coffee to an entirely new level as it continues to target consumers who are willing to pay for super-premium brews. The company said Tuesday it will offer online customers subscription delivery of its small-lot coffees.

  • Walmart salutes veterans with $1 million grant

    The Walmart Foundation is funding a three-year initiative to identify new ways in which the non-profit, public and private sectors can better work together to serve veterans. 

    The $1 million initiative is called Welcome Home North Carolina, and it will operate under the guidance of the Institute for Veterans and Military Families, a New York-based organization that solves issues facing former service personnel and their families. Among the institute’s responsibilities will be distributing the $1 million.

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