Marketing Tactics

Los Angeles -- Stitch, a new concept in clothing alterations and design services, has opened a flagship in West Hollywood, California, with plans to expand across the nation.  

The store combines a comfortable atmosphere, quality tailoring, a fast turnaround and real-time text/email updates on garment progress. It also features a lounge decorated with for-sale paintings by local artists, and a rotating pop-up boutique with clothing for sale.

The CEO of Cabela’s is blaming marketing costs for the company’s weaker earnings in the fourth quarter.

For the quarter, total revenue increased 7.2% to $1.3 billion; retail store revenue increased 13.9% to $810.6 million; direct revenue decreased 5.4% to $349.9 million; and financial services revenue increased 9.9% to $113.3 million. During the period, same store store sales decreased 5.5%.

Seattle – Amazon.com keeps on rolling out new products, technologies and services. The latest is Amazon Giveaway, a new self-service tool designed to modernize radio giveaways.

Everyone from authors, aspiring artists, non-profits, brands, bloggers, social media gurus and more, can now use Amazon to create a giveaway, choosing prizes from millions of eligible physical items. Amazon Giveaway is an intuitive tool that allows anyone to create and host their own giveaway, to generate awareness and reward their audiences.

Sam’s Club is taking a different approach to Valentine’s Day promotions by offering customers the gift of good health.

According to a national survey, Americans plan to spend around $142 on Valentine’s Day this year for jewelry, candy and a special night out. What if, in addition to these, people could also give the gift of health to their loved ones this year without breaking the bank even more? Sam’s Club is making it possible this Valentine’s Day by offering free heart health screenings.

Oklahoma City -- Sonic Drive-In announced two new agreements for franchise development in Rhode Island, the 45th state for the expanding brand. A mainstay in the South and Central Plains, the chain is aggressively expanding in the Northeast.

The first new Sonic franchisee for Rhode Island will bring the state its first location in the Providence, Rhode Island, market in mid-2015, with plans for more down the line.

Savannah, Ga. – Specialty discount apparel retailer Citi Trends Inc. reported some encouraging trends in terms of sales for fiscal and full year 2014. Total sales for the fourth quarter increased 15% to $181.1 million, compared with $157.2 million in the same period a year earlier.

Same-store sales increased 13.9% in the fourth quarter. A number of winter storm-related closings in January 2014 and an earlier start to tax refund season the last two days of the month in January 2015 helped boost same-store sales for the quarter.

An agreement between Mobiquity Networks and personal shopping concierge service ShopAdvisor is giving retailers intriguing new options to drive sales by serving offers to shoppers predisposed to purchase certain products. 

 Indianapolis -- Simon announced that Krystal Zell has been named senior VP of marketing. In this newly created role, Zell will oversee the field marketing organization for all Simon Malls, The Mills and Simon Premium Outlets.

Zell served as VP of Starwood Preferred Guest at Starwood Hotels & Resorts where she led the loyalty strategy, business development and operations for its Starwood Preferred Guest and B2B loyalty programs.