Marketing Tactics

Save Mart Supermarkets is revving up its marketing efforts with a multi-year agreement to co- sponsor the annual NASCAR Sprint Cup Series race at Sonoma Raceway.

Save Mart Supermarkets’ status as either title or co-title sponsor of the annual Cup event in Sonoma is one of the longest runs in all of NASCAR Cup racing. The new agreement is for five years, extending through 2020. First partnering with the raceway in 1992, Save Mart will celebrate its 25thanniversary as a race sponsor in Sonoma in 2016.

As retailers continue to benefit from surging sales in the candy aisle, Ikea is expanding its grocery offerings with European sweets.

The retailer announced it is venturing into the candy business by bringing over treats from Europe and installing in-store candy shops, which will offer Lördagsgodis "pick and mix sweets" at select stores across the country.

Warren, Mich. -- At least one retailer is bucking the current smaller store trend by opening its biggest location to date.

Art Van Furniture will open a two-story, 112,000-sq.-ft. store showroom in Downers Grove, Ill., on July 30. It will not only be the largest Art Van Furniture store among the company's 90 Midwest locations, but also and the largest furniture store in Chicagoland.

As food delivery increases in popularity among U.S. consumers, online grocer Peapod is launching an innovative service focused on produce.

The company is going to start offering the Peapod Local Farm Box. Throughout the summer, Peapod customers in New York City, New Jersey, Eastern Massachusetts, Rhode Island, Pennsylvania, Maryland, Washington, D.C., Virginia, Illinois, Indiana and Wisconsin will have the option of adding a box of produce from local farms to their virtual grocery cart.

Aliso Viejo, Calif. - Johnny Rockets is expanding into Poland, with its first Polish location expected in Warsaw in early 2016. The casual dining chain has reached a development agreement with HDS Polska Group to build and operate 10 Johnny Rockets restaurants during the next 10 years.
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HDS Polska Group is a subsidiary of publicly-traded company Lagardere Services that operates a network of more than 800 outlets in the Polish market including convenience stores, coffee shops and full service restaurants.

Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

Nielsen Design Navigator is the name of a new creative enablement tool the company contends helps marketers improve the in-market effectiveness of package design.

Nielsen is known as a leader in marketing effectiveness, innovation forecasting and in-market success but the introduction of the Design Navigator is new territory. Why the company has made the move is understandable.

Indianapolis – The Finish Line Inc. finished ahead of Wall Street expectations for profit and revenue in the first quarter of fiscal 2016. Net income rose 29% to $13.73 million from $10.65 million in the prior year period.

A higher gross profit, as well as significantly lower impairment and store closing charges, drove the increase in net income. Net sales grew 9% to $443.39 million from $406.53 million. Same-store sales at the Finish Line banner increased 5.5%.

GameStop is kicking off summer in a big way with a five-week Twitter contest aimed at increasing customer engagement.

The contest, called #SummerAtGameStop, is a five-week contest series designed for gamers to share their personal stories on how video gaming brings fans together to create unique friendships and lifelong relationships. The program encompasses five themed weeks: Never Met, Romance, Reunited, Game Night, and Rematch.