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Marketing Tactics

  • Bruegger’s, Jamba Juice to open nine co-branded stores

    Dallas - Bruegger's Bagels and Jamba Juice are joining forces to open nine co-branded stores in the Midwest, East Coast and New England.

    The partnership will launch in September 2015 with six Bruegger's Bagels bakeries and three Jamba Juice stores to begin the rollout.

  • Tech Guest Viewpoint: Behind the Fashion Conversation

    With the advent of social media came an outburst of sharing content, expressing opinions and increasing expectations. And in an industry where brands and fashion houses were once responsible for creating trends, consumers are now taking the reins. They’re turning to social channels to chat with other shoppers and share likes, dislikes and the next best thing – which is often changing as fast as the social conversation.

  • Garnet Hill to go brick-and-mortar?

    Bridgehampton, N.Y. -- Garnet Hill, the online and catalog retailer, is inching closer to brick-and-mortar.

    The 39-year-old company is set to open its first physical store, a pop-up location in the tony Long Island town of Bridgehampton, New York. The store is designed to give customer a "touch and feel" experience for Garnet Hill’s merchandise.

  • Making sense of Walmart’s new supplier agreement

    Walmart’s interpretation of EDLP and a desire to simplify operations with a uniform supplier agreement sparked confusion this week among those unfamiliar with the company’s business model.

  • Champs Sports introduces the ARMOURY

    Champs Sports is elevating its value proposition for shoppers by launching an Under Armour store-within-a-store.

    The ARMOURY at Champs Sports will serve as a destination for legions of Under Armour brand enthusiasts, featuring all of Under Armour's best and most innovative footwear, apparel, and accessories.

  • Another online player to open physical stores

    New York – Online jewelry retailer BaubleBar is making the leap to brick-and-mortar.

    Launched in 2011 by two former investment bankers with Harvard MBAs, the retailer will open its first-ever, permanent brick-and-mortar location, a 1,200-sq.-ft. shop at Roosevelt Field Mall, in Garden City, New York. The mall is one of the nation’s largest shopping centers.

  • Three Tech Solutions to Help Quickly Resolve Confederate Flag —and Other Product — Controversies

    While the Confederate flag has been an increasing source of controversy in recent years, retailers have long sold items featuring its image with no major outcry. But following the tragic shooting in Charleston, consumer sentiment against the “Stars and Bars” intensified to a degree that made selling Confederate flag-themed merchandise unacceptable to a large portion of the public within a few days.

  • Toys"R"Us has got Comic Con covered

    Toys”R”Us is curating a special lineup of toys -- and a new shop -- in anticipation of San Diego Comic-Con that is designed to appeal to the toy collector community.

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