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Marketing Tactics

  • Jennifer Garner collection debuts at Jo-Ann

    Shoppers looking for creative projects to do with their kids this summer will love a new collection from actress Jennifer Garner at Jo-Ann Fabric and Craft Stores.

    The leading fabric and craft specialty retailer has launched We Made It by Jennifer Garner, a new line of creative kits for active kids, available only at Jo-Ann stores and Joann.com.

  • Study: Marketers face issues with visibility, data, optimization

    New York - Lack of a single customer view, an inability to deal with large amounts of data and lack of time for optimization are among the challenges that cause the biggest headaches for modern marketers. According to new research published by Econsultancy in partnership with SmartFocus, among the pain points marketers face are the challenges of making customer data actionable, bottlenecks caused by IT and web development teams and lack of time for campaign testing and optimization.

    The report identifies the following key challenges:

  • Catalina launches personalized circular deals

    Digital media company Catalina is launching a new solution that personalizes the deals found in weekly retail ad circulars. 

    The program, called My Favorite Deals, is designed to increase ROI in a major area of marketing spend for U.S. retailers.

  • Alibaba thinks, acts globally

    Beijing, China - Alibaba Group Holding Ltd. is both thinking and acting globally with a major expansion of its cross-border e-commerce initiatives. Alibaba’s new global effort includes the launch of 11 official country pavilions on its Tmall Global platform.

  • Levin survey shows store expansion, tech-driven marketing

    North Plainfield, N. J. -- Nearly one-third (31.1% ) of retailers report that their companies have opened or will open new stores this year, according to a survey by retail real estate management firm Levin Management. It is the highest mid-year percentage in the four years for which comparative Levin survey data is available.

  • CVS Health has a new marketing chief

    CVS Health has selected a DigitasLBi executive to be its next marketing chief.

  • Coupon provider launches holograph campaign

    New York – The in-store experience is getting a lot more high tech for customers at select Price Chopper, Kmart and Food Lion stores. News America Marketing (NAM), a publisher of coupons in the U.S. and Canada, has launched a new in-store holographic display campaign around soccer.

  • Saatchi & Saatchi getting a new leader

    Shopper marketing firm Saatchi & Saatchi X has promoted one of its senior executives to be its next president.

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