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Shopping at Ikea just got a lot sweeter

6/29/2015

As retailers continue to benefit from surging sales in the candy aisle, Ikea is expanding its grocery offerings with European sweets.


The retailer announced it is venturing into the candy business by bringing over treats from Europe and installing in-store candy shops, which will offer Lördagsgodis "pick and mix sweets" at select stores across the country.


Some stores -- mainly in major cities like Los Angeles, Chicago, Atlanta and New York City -- have already started selling the treats. According to Ikea, the traditionally Swedish candies are free from trans fats, high-fructose corn syrup and GMOs.


The new candy shop is based on Lördagsgodis, or “Saturday candy,” a beloved Scandinavian tradition dating back for several decades, in which children were allowed to visit the local store every Saturday for a bag of candy. Lördagsgodis has since grown to include any day of the week when children and adults alike splurge on a special sweet treat.


The candy shop will be located in Ikea's Swedish Fish Food Market sections. Featuring 45 different candies like gummies, chocolate and licorice, customers will scoop the candy out themselves at $7.99 a pound.


Currently available in select Ikea U.S. stores, the candy shops will continue to roll out throughout the summer in the Swedish Food Market of each store, in marked bins.


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