Marketing Tactics

Blue Apron. Dollar Shave Club. The RealReal. The Honest Company.

In the midst of its strongest growth in year, Meijer and its produce partners are touting the company’s $100 million locally grown commitment.

Boot Barn has taken a significant step forward in its e-commerce strategy now that its acquisition of Sheplers is complete.

Retailers use variety of technologies, channels for CRM success

Customer relationship management (CRM) is the strategy a retailer uses to develop an ongoing, individual relationship with a customer to ensure satisfaction and loyalty. But the specifics of CRM can mean different things for different retailers.

San Francisco -- Pinterest on Tuesday officially started its foray into e-commerce.

The social networking giant has started rolling out a “buy it” button on its pins on iPhone and iPad apps.  It also is launching new shop categories, including "Shop our picks," a curated selection of seasonal goods, and "Shop" for the latest buyable Pins.

Warren, Mich. -- At least one retailer is bucking the current smaller store trend by opening its biggest location to date.

Art Van Furniture will open a two-story, 112,000-sq.-ft. store showroom in Downers Grove, Ill., on July 30. It will not only be the largest Art Van Furniture store among the company's 90 Midwest locations, but also and the largest furniture store in Chicagoland.

As food delivery increases in popularity among U.S. consumers, online grocer Peapod is launching an innovative service focused on produce.

The company is going to start offering the Peapod Local Farm Box. Throughout the summer, Peapod customers in New York City, New Jersey, Eastern Massachusetts, Rhode Island, Pennsylvania, Maryland, Washington, D.C., Virginia, Illinois, Indiana and Wisconsin will have the option of adding a box of produce from local farms to their virtual grocery cart.

Efficient Collaborative Retail Marketing (ECRM) continues to expand its capabilities and has done so again with another key retail industry hire.

ECRM recently hired retail and consumer packaged goods data veteran Jennifer Zannelli to the newly created role of ECRM Data Sales. In this capacity, Zannelli will lead strategic sales initiatives for ECRM Data and also help develop new products and services.