Marketing Tactics

South Korean beauty fave TonyMoly is laying down U.S. roots. With one store in New York City’s Chinatown, limited product distribution in Urban Outfitters and Sephora and a new website, the brand has opened its second Big Apple location.

Twenty-five food makers across Texas have a shot at getting their products on H-E-B shelves as part of the grocer’s innovative Primo Picks Quest for Texas Best contest.

Toys"R"Us is supporting the Special Olympics in Los Angeles this year in a new and innovative way.

The retailer is deploying employee volunteers to encourage and cheer on the littlest athletes, as they reach personal victories in a variety of sporting activities. Toys"R"Us has a longstanding commitment to the Special Olympics, and as a Games Level sponsor of the 2015 World Games, is able to help the organization's efforts to bring the benefit of sports to children and adults of all abilities.

New York - With plenty of last year's supplies stowed in the closet and the option to restock at-will, back-to-school shoppers may be in no hurry to fill their shopping baskets by August.   

According to Deloitte's annual back-to-school and back-to-college surveys, 38% of surveyed parents shopping for children in grades K-12 said the back-to-school shopping season is less important to their families because they replenish school supplies throughout the year and feel less need to stock up.

New York -- He very well may be the oldest employee in the United States. And Walmart has him.

Seattle – Amazon.com is always trying to improve its overseas operations, and now the e-commerce titan is “getting the picture” in the U.K. market. According to TechCrunch, Amazon has opened a 46,000-sq.-ft. photography studio in London.

Jo-Ann Fabric and Craft Stores is launching a new collection that targets shoppers with a love of family, faith and tradition.

The retailer has announced an exclusive product line of more than 200 new prints and decor items from renowned American artist Susan Winget. 

A Food City supermarket in Bristol, Va., has given new meaning to that old merchandising adage, “stack it high and let it fly,” by creating the world’s largest pineapple display.