Marketing Tactics

Bentonville, Ark. — Sam’s Club is “socializing” with small business owners in a new social media marketing campaign. The warehouse club division of Wal-Mart is launching #SmallBizHelp, an interactive social campaign that offers expert advice on starting and running a business.

Just in time for football season, Foot Locker has launched a new video campaign starring two of the best receivers for the New York Giants.

The New York-based specialty athletic retailer has unveiled "Thoughts," a new commercial starring New York Giants wide receivers Victor Cruz and Odell Beckham, Jr., highlighting the brand's back-to-school campaign.

Seattle — Nordstrom Inc. is entering the haute couture space with the introduction of SPACE, a new shop curated by Olivia Kim, director of creative projects. SPACE will offer products from emerging and advanced designers.

The CEO of Whole Foods says that despite the company's recent bad publicity and sales growth struggles, the retailer plans to stay the course of "conscious capitalism."

San Juan – Puerto Rico calls to many with warm weather, beautiful beaches and friendly people. The U.S. island territory is also calling to Starbucks Corp., who is answering with a new franchise deal that will significantly expand its Puerto Rican presence.

Starbucks has signed a licensing agreement with Baristas Del Caribe LLC, an affiliate of Puerto Rican conglomerate Empresas Fonalledas. Starbucks opened its first store in San Juan, in 2002 and today has 19 stores across the island, employing more than 340 employees.

Norfolk, Va. -- The Cordish Companies announced its comprehensive $40 million overhaul and rebranding of Norfolk, Virginia’s iconic Waterside Festival Marketplace as Waterside District.

While Abercrombie & Fitch and Aeropostale continue to struggle against sharp sales declines, American Eagle has managed to win back shoppers, if its second quarter results are any indication.

St. Petersburg, Fla. – A surprisingly small number of consumers makes or breaks new CPG products. According to a study from personalized digital media company Catalina, less than 1% of consumers drive the vast majority of volume for most new CPG products.