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Marketing Tactics

  • Stein Mart targets discount shoppers in N.Y., Mich.

    Off-price retailer Stein Mart is accelerating the implementation of its store growth strategy just as thrifty shoppers increasingly flock to discounters.

  • Dismal Q2 for Kohl’s

    New York -- It’s been a rough week for department stores.

    Kohl’s Corp. joined Macy’s and Dillard’s this week in reporting disappointing earnings and weak same-store sales growth.

    Kohl’s posted a profit of $130 million in the second quarter ended Aug. 1, down from $232 million in the prior-year quarter.

  • It's not about back to school, it's 'vacation season' for parents

    Kmart is taking a comedic approach to its back-to-school promotions this year with an eccentric ad campaign.

    The retailer has rolled out an ad that touts back-to-school season not being about students, but about parents getting ready to get their free time back.

  • Kroger teaming up with Liberty Mutual

    New York -- Kroger is partnering with Liberty Mutual on a new loyalty card program for shoppers, Loyalty360 reported Thursday.

    Kroger will reward loyalty program members with fuel points for purchasing insurance, according to the agreement.

  • Kroger looks to Liberty Mutual for loyalty program

    Kroger is partnering with Liberty Mutual on a new loyalty card program for shoppers, Loyalty360 reported Thursday.

  • Toys"R"Us looks to Netflix for roaring sales

    Toys"R"Us has teamed up with Netflix on a new animated series that tells the tale of anthropomorphized vehicular dinosaurs.

  • Good news for brick-and-mortar retailers about back-to-school

    Chicago -- Retailers still have time to capitalize on what is turning out to be a late back-to-school shopping, according to a just-released study.

  • Petco puts its best paw forward for war dogs

    Petco is putting a spotlight on the plight of military dogs who are left behind with an uncertain fate in a potentially hostile country.

    The Petco Foundation has awarded $250,000 to the United States War Dogs Association to help return, reunite and provide medical care for retiring military and contract working dogs serving overseas with their handlers.

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