Marketing Tactics

Athletic wear retailer the Finish Line is investing in the health, well-being and special needs of children with thousands of dollars in grants.

The Finish Line Youth Foundation is awarding $77,258 in grants to help organizations that focus on healthy lifestyles, youth development and special needs.

I recently participated in an SAP-sponsored panel discussion on Game-Changers Radio about how consumer product companies are using real-time consumer insights and engagement. Buoyed by constant customer connectivity, consumer product firms are gaining a much clearer and timelier picture of their end customers, and also directly engaging them near or in real time.

Grapevine, Texas – Like many other retailers, GameStop Corp. employs seasonal hires for the holiday season. Unlike many other retailers, GameStop focuses on skill growth and professional success for its 17,000-23,000 annual seasonal hires.

GameStop is known for innovative promotions, but now the specialty retailer has made social marketing personal with its latest Summer at GameStop event.

The retailer has announced the winners of Summer at GameStop, a five-week social engagement and contest series aimed at gamers who shared their personal stories on how video gaming brings fans together to create unique friendships and lifelong relationships - and brought longtime friends together from across the country in the process.

Teens with a hankering for pricey furniture and décor — and affluent parents — will now have a new place to shop.

Corte Madera, Calif. -- Teens with a hankering for pricey furniture and décor — and affluent parents — will now have a new place to shop.

RH (Restoration Hardware) is launching RH Teen, which will offer “tasteful, high quality” furniture, lighting, linens and décor for teens. Launching in late September, RH Teen will have a own dedicated 200-page catalog (or, in RH lingo, “source book”), website and dedicated retail space in the company’s next generation of stores.

Nike has made over its Seattle flagship with a more contemporary look and technology that help customers select running shoes that are the perfect match for their feet and gait.

The store features such unique design elements as a custom neon sculpture celebrating sport icons and the city's cultural symbols. An art installation signed by Seattle Seahawks players honors Seattle's sports fans.