Marketing Tactics

Minneapolis - The number of digitally distributed coupons for CPG brands on key websites received nourishment from food shoppers in the first half of 2015.

Overall CPG digital coupon distribution increased by 17%, according to analysis conducted by Kantar Media.

The increase was attributable primarily to food areas. Within food, the dry grocery area, which is historically the largest area in digitally distributed coupons, accounted for much of the growth.

New York -- Global mobile commerce is set to explode, according to Coupofy.com, a Seattle-based database of online coupon codes.  
The company predicts global mobile commerce will grow 42% annually between 2013 and 2016, compared to 13% for regular e-commerce. Mobile shoppers will spend an estimated $600 billion in 2018, up from $200 billion in 2014.

See more here.

Meijer is recognizing the need to fund hunger programs in the communities it serves with a new promotion.

New York -- Technology-related spending by chief marketing officers (CMOs) is on the rise.

According to a study from Foundation Capital, technology spend by CMOs will increase 10 fold in 10 years, growing from $12 billion to $120 billion.
 

New York -- Roosevelt Field Mall in Garden City, New York, has nabbed yet another online jewelry company looking to test brick-and-mortar.

Target is looking to return to the days when shoppers flocked to its stores for fabulously designed products, thanks to new directon from CEO Brian Cornell.

According to Ad Age, the company is refocused on wooing shoppers once again with a renewed emphasis on design that is "fab and functional," one of Target's core areas where the retailer really stands out in the crowded mass market field.

Read more about Target's design focus by clicking here.

New York – In a first, West Elm, a Williams-Sonoma subsidiary, will make its products available outside of the brand’s own stores and website.

The Williams-Sonoma subsidiary said it has entered into a partnership with U.K. department store retailer John Lewis to open an in-store shop in the newly renovated John Lewis flagship on Oxford Street in London. The shop will open on Sept. 3, following the launch of a branded West Elm shop online at Johnlewis.com.

Express Inc. says improved marketing and merchandising measures led to strong profit and revenue performance in the second quarter.

Net income totaled $21 million, compared to $6.9 million, boosted by gross profit resulting from cost of sales growth that was significantly behind the rate of net sales growth.

Net sales increased 11% to $535.58 million from $481.42 million. Same-store sales rose 7% and e-commerce sales grew 21%.