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Marketing Tactics

  • Kohl's aims to be the place for holiday toys

    Kohl’s is looking to get a leg up on the competition this holiday season with an early lineup of the hottest toys this December.

    The retailer’s top toys for the holiday season include an exclusive assortment from Star Wars and trusted national brands, including Barbie, Fisher-Price and Melissa & Doug.

  • eBay turns 20 — with 20 days of deals

    San Jose, Calif. – The nation’s largest online marketplace is celebrating its 20th anniversary, and it’s marking the occasion with a special shopping event — and a traveling Airstream trailer.

  • HSN teams up with a fashion (and omnichannel) ace

    Multi-channel retailer HSN is parterning with a tennis legend and fashion icon for an innovative shopping event during New York Fashion Week.

    HSN Inc. has announced that Williams will be live-streaming her fall Signature Statement Collection during a special HSN.com "Front Row" event during New York Fashion Week on Sept. 15. The retailer aims to transform the way designers bring their collection to market by allowing fans of Williams's fall collection to shop the runway online immediately after the show.

  • American Girl targets tweens and their parents

    American Girl is targeting tween girls and their parents via a new partnership with a bestselling author and pediatrician.

    The retailer is teaming up once again with Dr. Cara Natterson on a new go-to guide for moms and daughters. The new three-book set, "The Care & Keeping of Us: A Sharing Collection for Girls and Their Moms," according to American Girl, provides the tools to get the conversation going on topics most top-of-mind for growing girls: from body basics, hygiene and healthy habits to friends, social media, clothing and more.

  • Study: Consumers give data, but for what?

    Toronto – Consumers are willing share their personal data with brands — even though they feel they aren’t getting much value in return.

    According to a new study from marketing loyalty and analytics provider Aimia, 80% of consumers around the world are willing to share key pieces of personal information with brands.  

    Yet only 8% of consumers around the world feel as though they are actually receiving better offers from companies as a result of sharing their details.

  • Macy’s testing Best Buy departments in 10 stores

    A limited assortment of consumer electronics products will be offered in Best Buy branded departments inside 10 Macy’s stores this holiday season.

  • Tween, teen fave going really big in Philadelphia

    Philadelphia – Five Below is opening its largest location to date, in its home city of Philadelphia.
     
    The extreme-value retailer, which targets tweens and teens with goods priced at $5 or less, will open a two-story, 13,000-sq.-ft. store next to its headquarters on Thursday, Sept. 10.

  • The Force has awakened at retail

    The new Star Wars film awoke a promotional force of epic proportions over the weekend, but now retailers are faced with daunting task of driving sales of merchandise tied to a movie that won’t hit theaters for more than three months.

    More than 3,000 retail locations in the U.S. opened at midnight on Friday to unveil aisles of new merchandise tied to the upcoming “Star Wars: The Force Awakens” film, according to Disney Consumer Products and Interactive Media.

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