Marketing Tactics

Mobile customers of two discount Kroger grocery banners have a unique connection to Pope Francis’ U.S. visit.

DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers, is providing a free, mobile virtual reality viewing of Pope Francis' American trip and his canonization of Fr. Junipero Serra in Washington, D.C.

Kroger’s annual Leadership Summit will begin in unconventional fashion when thousands of employees form a human breast cancer awareness ribbon Sept. 29 on the field of Paul Brown Stadium in Cincinnati.

Global retail estate company Simon is looking to the Internet for its latest development. Simon is launching Simon SAID, a lifestyle-focused digital platform.

Simon SAID delivers editorial content on fashion, beauty, design, culture and food that links back to offerings available at Simon centers nationwide. The platform will utilize influencers, bloggers and retail partners to create original content featuring products sold at Simon retailers, from clothing and accessories to home decor and food.

Marketing experts routinely advise retailers to send customers notifications, such as emails and texts, informing them of discounts or following up on purchases and site visits. But such notifications may be doing more harm than good.

An innovative cause marketing initiative involving Nordstrom’s Treasure&Bond brand is being expanded to more merchandise categories, and non-profit beneficiaries couldn’t be happier.

Most consumers would prefer to buy products from nearby stores. Shoe Carnival Inc., an Evansville, Indiana-based specialty footwear retailer with 404 stores, is responding to that preference with a new local marketing initiative.

Shoe Carnival has implemented the SIM Partners Velocity local marketing automation platform, to scale local search marketing in an effort to drive incremental in-store traffic and sales, as well as improve the overall customer experience.

A leading pizza chain is testing beacon technology – in stores in China.

Yum Brands subsidiary Pizza Hut is using devices from global beacon technology provider Sensoro at all 1,471 locations in mainland China through Sept. 23.

Lessons in Leadership is the name of a new documentary film profiling the life and contributions of Food Lion co-founder Ralph Ketner who turned 95 this month.