Marketing Tactics

Whatever you have planned for Saturday, Oct. 10, specialty apparel retailer Ross Dress for Less will probably be busier.

The Ross Stores Inc. banner is opening six new stores, including three in a new market, as well as relocating a store.

Staples is bucking the Black Thursday trend by making a statement, literally, about closing its stores on Thanksgiving Day in order to allow its customers, employees and their families to enjoy the holiday.

The retailer issued a statement on Thursday saying that despite being open on Thanksgiving Day the past two years, this year it says customers and employees should have the chance to stay home with family and friends. Stores will open at 6 a.m. on Black Friday.

GameStop has joined a growing list of retailers offering a new incentive for a vast segment of consumers to start thinking about holiday shopping: a comprehensive layaway program.

The company has joined Kmart, Walmart and other retailers in launching an enhanced layaway program in the past few weeks designed to help shoppers access the hottest gifts of the season.

Specialty athletic retailer The Finish Line Inc. is trying to reposition its brand with a new initiative that cuts across channels. Called “Epic Finish,” Finish Line says the repositioning goes beyond a typical marketing campaign.

GameStop has joined a growing list of retailers offering a new incentive for a vast segment of consumers to start thinking about holiday shopping: a comprehensive layaway program.

The company has joined Kmart, Walmart and other retailers in launching an enhanced layaway program in the past few weeks designed to help shoppers access the hottest gifts of the season.

It’s been a busy fall for hip eyewear marketer Warby Parker.

The company opened its first permanent location in Washington, D.C., in the Georgetown section.

The 1,230-sq.-ft. store features Warby Parker’s signature classic library design, with custom brass library lamps, suspended globe lighting, chevron wood flooring, walnut shelving, and banquette seating for reading and relaxing.

Staples is bucking the Black Thursday trend by making a statement, literally, about closing its stores on Thanksgiving Day in order to allow its customers, employees and their families to enjoy the holiday.

The retailer issued a statement on Thursday saying that despite being open on Thanksgiving Day the past two years, this year it says customers and employees should have the chance to stay home with family and friends. Stores will open at 6 a.m. on Black Friday.

Newegg is looking to be the destination this holiday season for gamers with a new promotion designed to appeal to tech enthusiasts.