Another retailer offers big holiday layaway incentives

GameStop has joined a growing list of retailers offering a new incentive for a vast segment of consumers to start thinking about holiday shopping: a comprehensive layaway program.



The company has joined Kmart, Walmart and other retailers in launching an enhanced layaway program in the past few weeks designed to help shoppers access the hottest gifts of the season.



Now through Dec. 20, customers at GameStop will have the option to reserve and pay for many of this year’s top holiday products including videogame consoles, headsets, and hard drives through GameStop’s layaway program.



“The holidays have a tendency of sneaking up on people, and causing stress during a time meant for joy and sharing gifts with loved ones,” said Eric Bright, director of merchandising. “We have listened to feedback from our customers and are starting layaway earlier than ever before this year. By offering customers the opportunity to reserve and pay for a product over time through our layaway program, GameStop is making shopping easier and more affordable for gift-givers this holiday season.”



GameStop is offering customers the opportunity to purchase the following items through its 2015 holiday layaway program:



Consoles:

• Nintendo Wii U Mario Kart 8 Bundle

• Nintendo 3DS XL (Black & Red)

• Microsoft Xbox One Gears of War Bundle (500Gb)

• Sony PlayStation Vita (Wifi)



Headsets:

• PS4/PS3 Sony Gold Wireless Headset

• PS4 Stealth 500P Headset

• Xbox One Turtlebeach XO1 Headset

• Xbox One Astro A40 Headset



Hard drives:

• PS4 1TB Solid State Hybrid hard drive

• Xbox One/Xbox 360 2TB Portable hard drive



Upcoming items (Dates TBA):

• PlayStation 4 Uncharted Bundle

• PlayStation Vita Aqua Blue

• Xbox One Holiday Bundle

• Xbox One Elite console



GameStop requires a $25 minimum deposit to start a layaway contract, and all layaways must be paid-off and picked-up at the store location where the original deposit was made by the end of operating hours on Dec. 24.



Several retailers rolled out their layaway programs for the upcoming holiday shopping season early this year as a way to jump-start excitement about the holiday shopping season. Walmart’s layaway plans kicked off Aug. 28, touting a down payment of no more than $10 on holiday purchases. And Kmart was the first national retailer to start running TV commercials across the country touting its layaway program.