Marketing Tactics

A.R.E. (Association for Retail Environments) and POPAI (Point of Purchase Advertising International) have merged. The new association, which will be renamed in the coming months, creates one industry association representing all of the companies that provide end –‐to –‐end products and services for retail store environments and customer experiences.

Target is showing off an updated look at its redone store in Minnetonka, Minn.

The remodeled SuperTarget is serving as a testing ground overall for store updates with bolder, more playful signage, new displays and various new concepts in the grocery area.

The chain is also putting the spotlight on its “Made to Matter—Handpicked by Target” collection of healthy-living brands,  with more prominent signs on the ends of aisles.

Although they are young, Generation Z has considerable buying power and influence. Gen Z will account for 40% of all consumers by the year 2020. Tweens today wield $43 billion in annual spending and influence another $150 billion.

Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.

The Container Store attracts a lot of loyal customers, and soon those shoppers will have another reason to buy more closet organizers and kitchen jars, thanks to a partnership with Synchrony Financial.

The retailer announced a new, multi-year agreement with Synchrony Financial to offer a private label credit card program for customers. The card will be available for use in the retailer’s stores and online and is scheduled to launch in the spring of 2016.

The Container Store attracts a lot of loyal customers, and soon those shoppers will have another reason to buy more closet organizers and kitchen jars, thanks to a partnership with Synchrony Financial.

The retailer announced a new, multi-year agreement with Synchrony Financial to offer a private label credit card program for customers. The card will be available for use in the retailer’s stores and online and is scheduled to launch in the spring of 2016.

After a false start and years of delays, American Dream Meadowlands, the sprawling retail/ entertainment mega center planned for East Rutherford, New Jersey, is finally taking shape under the reins of new owners Triple Five Corp.

Welcome to Connected Retail a new newsletter from Chain Store Age covering the intersection of customer and channel connectivity.