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Marketing Tactics

  • Kohl's targets millennials with Madden Girl

    Kohl’s is giving its millennial customers some exciting new cold weather merchandise to think about as the fall season gets well under way.

    The retailer is debuting the Madden Girl collection, featuring fashion, cold weather boots, accessories and outerwear. The collection will be available Oct. 15 in Kohl’s stores and on Kohls.com. The assortment will include the brand’s cold weather boots as well as exclusive designs for the fall season.

  • Report: Kohl’s testing in-store café

    Kohl’s is testing small cafes at two locations in the Milwaukee area, Fortune reported. The pilot is the latest in a series of in-store customer enhancements.

  • Survey: No online option means no customers

    Retailers who do not offer an option for online or mobile shopping may find their customers opting out. A new survey of U.S. and Canadian consumers from MasterCard, “The Psyche of Shopping,” shows that consumers have purposely chosen not to buy something when a retailer did not have an online payment option (68%), a mobile payment option (19%), or an in-app payment option (14%).

  • Petco Foundation to grant $500,000 in holiday wishes

    Petco is looking to drive increased digital engagement with a new holiday pet adoption campaign.

    The Petco Foundation has launched its third annual Holiday Wishes campaign, which awards grants to animal welfare organizations across the country that are busy at work ensuring the pets in their communities have homes for the holidays.

  • Macy's sees pink in omnichannel campaign

    Pink will prevail at Macy’s this month when the retailer launches an omnichannel campaign to raise funds for the fight against breast cancer.

    The retailer has joined forces with the Pink Pony Fund, the Polo Ralph Lauren Foundation’s initiative in the fight against cancer, to offer a special collection of merchandise that transforms Polo Ralph Lauren shops into Pink Pony destinations in 48 Macy’s locations across the country and at macys.com/pink.

  • CVS Health looks outside lab for innovation

    On the heels of opening its Digital Innovation Labin Boston in June, CVS Health is furthering its innovation efforts with two new outside partnerships.

  • Rite Aid contest focused on customer engagement

    Rite Aid on Wednesday brought back its nationwide annual Vote for Your Favorite Pharmacy Team Member Contest to celebrate American Pharmacist Month. Through the contest, Rite Aid customers have a chance to win $2,500 in Rite Aid gift cards by nominating a favorite member of their Rite Aid pharmacy team.

  • Hobart now heading new format at Dick’s

    Lauren Hobart has been elevated to the role of executive vice president at Dick’s Sporting Goods and given responsibility for a potential new growth vehicle.

    Hobart was named executive vice president, chief marketing officer and general manager of Dick’s new women’s specialty fitness stores branded as Chelsea Collective. Only two store are in operation currently, in McLean, Va. and Pittsburgh, but greater growth could be in store now the Dick’s has given a senior executive oversight of the concept.

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