Marketing Tactics

The New York attorney general's office has reached a settlement with Lowe's to refund up to 10% of flooring installation fees paid by more than 16,000 customers. The Associated Press reports that Lowe’s, with 64 New York stores, overcharged the customers with a deceptive sales practice that it has since agreed to halt. The retailer had offered installation of carpeting, tile, wood and laminate flooring by third-party contractors at square-foot rates that were applied to materials bought, not those actually installed.

Tommy Bahama brings its combination retail/restaurant concept to Honolulu, opening a 19,200-sq.-ft. flagship in the beachfront neighborhood of Waikiki.

The three-level space houses a ground-floor retail space, a second story restaurant, and a rooftop lounge complete with a patio featuring a sand floor and fire pits.

Uniquely Hawaiian details demonstrate authenticity throughout the space, which is open and airy has a traditional indoor/outdoor feeling.

Price match guarantees and claims of fantastic deals have become passé, so Staples is employing a new promotional tactic this holiday season that speaks directly to its core customer.

Staples is making the same claims as virtually every other retailer about its great deals, convenient shopping and omnichannel capabilities. However, to take those claims a step further in a way that speaks to its core customers, Staples has created a limited duration promotion it’s calling the “Business Savings Event.”

Holiday shoppers are in for an interactive treat when they visit Macerich malls this holiday season.

HGTV’s interactive “Santa HQ” returns Nov. 5 through Christmas Eve, Dec. 24, to spread holiday cheer to guests of all ages with a 21st century take on the traditional Santa Claus experience.

Over the past 15 years or so, fast-fashion has evolved from a trend to a phenomenon to an industry standard, one that has largely redefined the U.S. apparel retailing landscape.

From home-grown Forever 21 to Swedish import H&M, the market is awash in stores offering cheap, on-trend clothes at low prices. Most recently another import entered the mix, Primark, which opened its first U.S. store in September, in Boston, the first of eight announced locations.

Holiday shoppers have high expectations of their online customer experience this year.

According to the new JDA 2015 Consumer Survey of more than 1,000 U.S. consumers, 50% 0f respondents indicate that they will be unforgiving of retailers who provide less than satisfactory online home delivery experiences.

Saks Fifth Avenue Off 5th will open a store at Newcity, the newly opened mixed-use development located in Chicago’s Lincoln Park neighborhood.

The 40,000-sq.-ft. store, which will be the seventh Off 5th location in Chicago, is scheduled to open in May 2016. The off-price retailer recently announced another spring 2016 store opening in Chicago, on State Street at the corner of State and Madison.

Retailers can use apps for more than just driving sales, as demonstrated by Office Depot Inc.’s latest mobile move.

The Office Depot and OfficeMax parent company is re-releasing its Elf Yourself mobile app. The app, which Office Depot has offered every holiday season since 2012 and launched as an online platform in 2006, is a prime example of how retailers are using apps to build positive consumer sentiment and brand awareness.