Marketing Tactics

Consumer interest in wearables is booming for reasons that retailers should find encouraging.

New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.

And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.

It may seem an unlikely location, but the future of retail may soon be invented in abandoned gift shop on the ground floor of a parking garage at the University of Arkansas thank

E-commerce retailers might think new customers acquired during the holiday season are a gift, but they many not keep on giving.

Guitar Center's annual drumming competition has crowned another winner, drawing celebrity musicians and music lovers from all over the United States for the big event.

If this past holiday season was any indication, American consumers can expect to receive even more email from retailers in the coming year as improved targeting has increased the efficacy of the marketing tactic.

Pottery Barn Kids is looking to attract more new parents by unveiling its first nursery collection.

The new collection is designed in collaboration with celebrated celebrity stylists and fashion design team Emily Current and Meritt Elliott. The collection includes the XO Nursery that features a glamorous black and white color palette, graphic prints and patterns and bold accents. The Star Nursery features dreamy pink and neutral colors with layers of soft denim and gold accents. 

With the NFL Playoffs under way and Super Bowl 50 right around the corner, Dove Men+Care is challenging the idea that athletes’ strongest accomplishments happen on the field by celebrating the heroic impact of football greats in their personal moments.

Sam's Club is teaming up with a national nonprofit dedicated to mentoring small business owners to launch the 2016 American Small Business Championship.

The SCORE competition is open to small business owners and entrepreneurs from coast to coast with one winner receiving a $25,000 grand prize.