Marketing Tactics

With a young, trend-conscious customer base, Forever 21 needs to cater to shopper demand, in and out of the store.

The Los Angeles-based, 760-store-plus specialty apparel retailer is extending this seamless, customer-centric approach to how it offers customers credit. Forever 21 is partnering with marketing and loyalty solutions provider Alliance Data Systems Corp. to provide private label and co-branded credit card services that are integrated with its loyalty program.

Select Comfort continues to expand with the opening of its 500th Sleep Number store.

Located in Eden Prairie, Minnesota, the new location features the brand’s latest store design and experience, which is interactive and educational. It’s one of 50 net new stores the retailer plans to open in 2016.

Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform.

eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.

Personalization, retail bots and social media will play key roles in a new store concept from Kipling North America.

The maker of lightweight luggage and other accessories will unveil its first interactive store format on May 20, at Disney Springs, Walt Disney World Resort, Orlando, Florida.

The new store is designed to offer customers a unique and personalized shopping experience, with array of inventive “activations” offered throughout the space. It will be in the Town Center part of Disney Springs.

Recent advances in floor care technology have made matters more complex, as retailers must decide what combination of cleaning procedures provide the best value. Today’s retail Facility Manager must determine the materials (from machinery to matting), the schedule (daily, weekly, monthly and even yearly), and the

When it comes to marketing, retailers should adopt a truly “omnichannel” approach.

According to a new consumer survey from digital marketing firm Fluent, “The Omnichannel Advantage,” consumers who are reached through a greater number of channels make in-store and online purchases from their favorite retailers more frequently.

The lifestyle retailer named after the famous film festival started by Robert Redford continues to grow its retail footprint and has added a store in the Northwest. The Bridgeport Village shopping center in the Portland, OR., suburb of Tigard is the location of the newest Sundance store which offers women’s and men’s apparel, footwear, jewelrey, accessories, art, and home décor.

While other retailers make news by posting grim first quarter results and closing stores., the nation’s leading off-price retailer is making headlines by doing just the opposite. Amid strong first quarter results that included a 7% rise in same-store sales, TJX Cos. said it plans to open about 150 more stores during the rest of this year, on top of the 47 stores it opened in its first quarter.