Marketing Tactics

Well informed. Well connected. Price sensitive.

Those three terms sum up the modern American female consumer, according to a new study from Blackhawk Engagement Solutions, which reveals that that price holds the most weight (75%) when it comes to influencing a purchase, followed by quality (55%). Other factors affecting women’s purchase decisions include brand (31%), store (26%) and availability (14%).

Wal-Mart and other retailers who operate stores in Canada’s Quebec province are going to have make some changes to their store signage.

The Quebec government plans to modify the language laws of the province, where French is the predominant language, to add French to their exterior signage. Companies, however, will not have to change their trademarks.

Wine aficionados have a new, expanded digital resource to shop for their favorite vintage.

eBay has introduced eBay Wine, a new section of its e-commerce site that features the ability to browse collectible, rare and everyday wines.

Consumers can search eBay’s assortment of more than 10,000 wines using attributes including varietal, region, price point, and price format (“buy it now” or auctions for rare bottles). Shoppers will be able to purchase wine and ship to almost anywhere in the U.S.

The first Party City location has opened in Mexico and with the help of strategic franchise partner Grupo Oprimax a total of 80 locations are planned.

Competition in providing the most innovative, unique, and up-to-date services and features to consumers is escalating with the rise and expansion of omnicommerce, a strategy that delivers a seamless customer experience through all available shopping channels. Brands are building in-house development teams or partnering with start-ups and other companies to extend their reach while catering to their customers’ demands of convenience, personalization, and on-trend technology.

The opening of the newest Saks Fifth Avenue Off 5th location near downtown Chicago is a big deal literally and figuratively.

The newest Off 5th is located in the NEWCITY development at Lincoln Park on the northern fringe of downtown Chicago at 1457 Halsted Street at the intersection of North Clybourn Avenue. The store is the company’s 100th Off 5th location in North American, its seventh in Illinois and the second in downtown Chicago following the April 14 opening of the first location as 6 S. State Street.

Serena & Lily has opened a flagship in a landmark structure in Wesport, Connecticut.

The 3,100-sq.-ft., three-story store is located in the historic Kemper-Gunn House, which was built in 1889 in the Queen Anne Victorian style. The retailer worked to preserve the original charm and character of the house, from the elaborate detailing in the exterior façade to saving the interior trim, hardware, hand-carved staircase, and stained glass windows.

The generation born between the early 1980s and the year 2000 — labeled millennials — has captured the collective attention of retail marketers. And not just because there are more than 80 million of them, although that’s a factor. This group craves access, not necessarily ownership, and they have a real affinity for technology, which is shaping the retail space.