Marketing Tactics

As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season.   Holiday Gift Calendars

Quick-service restaurant chain Quiznos has promoted global chief marketing officer Susan Lintonsmith as its new CEO.   Joining Quiznos as chief marketing officer in 2012, Lintonsmith was instrumental in opening the China market and leading the opening of the Quiznos Grill premium sandwich concept. Previous roles in her more than 25-year career include serving as a consultant to Einstein Noah Restaurant Group and as chief marketing officer of Red Robin Gourmet Burgers.  

Another July, another Amazon Prime Day. With the e-tail leader already confirming this retail “holiday” will be back for a third time next July, let’s take a look back at the 2016 edition.   While a lot went well for Amazon during Prime Day this year, we may as well start with the biggest blunder. Namely, the widespread checkout issues that occurred during the morning hours. A glitch caused some U.S. and U.K. shoppers to have difficulties loading items into their shopping carts and/or making purchases.  

The NFL Experience has become well known as a primary attraction of Super Bowl week in the big game’s host city. Now the attraction will go permanent in a joint venture with Cirque du Soleil at 20 Times Square, a mixed-use Witkoff development that will house the 39-story Edition Hotel.  

Amazon provided some general data on the performance of Prime Day, but now more information is coming out courtesy of several third-party analysis providers.  

Specialty apparel retailer The Children’s Place Inc. is partnering with marketing and loyalty solutions provider Alliance Data Systems Corp. to launch a new private label credit card.  

Consumers are not skimping on back-to-school spending this year, and brick-and-mortar retailers have extra reason to celebrate.   The International Council of Shopping Centers (ICSC) has released its annual back-to-school consumer survey results, finding an overall uptick in spending. The average back-to-school (BTS) shopper is expected to spend $657, with 78% expecting to spend more than the prior year.  

Walmart has not been sitting idly by while Amazon racks up sales and attention for its Prime Day event.   The discount titan launched its own online sales promotion July 1. Offerings include a free 30-day trial of its ShippingPass program, which offers consumers unlimited, two-day free shipping for a year, special online rollback prices which will last 90 days or more, and free shipping with no minimum purchase on its e-commerce site from Monday, July 11 – Friday, July 15.