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Marketing Tactics

  • Another retailer enters Prime Day battlefield

    Walmart is not the only big-name retailer preparing a July 12 online sales extravaganza.   Toys “R” Us is launching an online discount event so simple even a child could take advantage of it. All day Tuesday, July 12, shoppers on the Toys “R” Us and Babies “R” Us e-commerce sites can receive 15% off regular-priced items. There will also be more than 50,000 toys and baby products on sale sitewide.  

  • Michaels membership has its privileges

    Specialty arts and crafts retailer The Michaels Companies Inc. knows that customer loyalty is not its own reward.  

  • Barnes & Noble adds attractive concept to campus stores

    Barnes & Noble has previously ventured into new product categories such as e-readers and toys and games, but the bookseller is going further outside its established niche than ever before.  

  • Walmart steps up Prime Day competition

    Walmart was offering its own July online savings event before Amazon Prime Day was officially announced, and now the discount giant is sweetening its deal.   Walmart is offering all customers free shipping with no minimum purchase on its e-commerce site from Monday, July 11 – Friday, July 15. This builds on a previously announced online promotion that offers a free 30-day trial of the retailer’s ShippingPass program, which provides consumers unlimited, two-day free shipping for a year.  

  • Now Showing: Stores in classic L.A. movie palaces

    Los Angeles’s Broadway Theater District was the first such entertainment strip to be listed on the National Register of Historic Places. Is the famed alley of theater palaces now poised to make retail history?  

  • Ralph Lauren turnaround plan evokes Ford Motor’s comeback

    Beset by declining sales, growing competition and changing consumer tastes, Ralph Lauren has launched an ambitious turnaround plan that includes a heavy brand emphasis.    

  • Kids rule at Target

    Target Corp. is tapping into its consumer base, including kids, to stay on an upward trajectory.

  • New bricks-and-mortar concept taps into consumers’ digital photo obsession

    Blink is eyeing retail expansion thanks to new financing.  
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