Marketing Tactics

As consumers continue shifting to mobile-only shopping experiences this summer, retailers have a greater need than ever for an e-commerce platform that delivers responsive, consistent experiences across any given device or channel.

Market Track compared retail circular advertising in June 2016 vs. June 2015 and noted trends occurring across top retail chains.    Kroger increased their total circular pages by nearly 42% in June. Whereas in 2015 their 6/28 circular featured a handful of deals on patio furniture and accessories, their 6/29 circular this year featured a July 4th theme with several pages dedicated to grilling proteins, grilling accessories, patio equipment, and other holiday food and drink categories.  

Restaurants have long served as critical components in the experiential equation of Steiner + Associates town centers. “Eating out is in,” said Yaromir Steiner. “Whether it is a chef-driven concept or a fast-casual restaurant, dining is an inherently social activity that elevates the destination status of a community, drives traffic and captures coveted discretionary dollars.

It is a synergy evident in many of the restaurant concepts that call Steiner + Associates’ projects home, as exemplified by The Northstar Café.

Dyson, the consumer electronics brand best known for it pricey vacuum cleaners, has opened a store in the heart of London’s main shopping district.   The sleek, futuristic-looking store, on Oxford Street, is designed to allow shoppers to see and test Dyson’s complete line of vacuum cleaners, fans, heaters, humidifiers and other products, with some 65 items on display. It also has 64 different dust/dirt samples and four floor surfaces available on which customers can to test vacuum cleaners.   

Jeff Rubin, founder and CEO of It’Sugar, has always had a sweet tooth — and a passion for retail. Both are in his DNA. His father owned a chain of toy stores in the Midwest. After leaving the toy business, he went on to open a chain of bulk candy stores. Rubin worked on Wall Street for a while before returning home to help run the candy chain. In 1994, he left to go out on his own. He’s been on an upward trajectory since.

Experts credit Rubin with breathing new life into the candy store format.

RANDOM NOTES: The North Face unveiled a new store pilot — complete with a Redwood tree — at Stanford Shopping Center in Palo Alto, Calif. The 6,500-sq.-ft. store combines the best of digital in-store technology with features that speak to the locale and the brand’s DNA. Highlights include interior digital “sky windows” that feature artistic, atmospheric content. At the heart of the store stands a reinvented, salvaged Redwood tree. ...

Enough of the “retail is dying” narrative that has dominated so many headlines the past few months. It’s way overplayed.

Brick-and-mortar is evolving, not dying. And it’s full of exciting new players — many of them digitally native — that are infusing the industry with something it can always use: new blood. Here’s a quick rundown of some of these newcomers to the physical space:

The online space doesn’t have a lock on new retail concepts, but with its lower start-up costs and potential audience reach it has proved itself a great breeding ground for disruptive retailers.   Here’s a look at four innovative e-tailers that are generating buzz and revenue increases — enough to place them among the top 15 fastest-growing e-retailers in a recent study.*   Casper