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Marketing Tactics

  • Express tumbles in Q2

    Express Inc. cut its annual profit forecast as the chain struggled with declining sales and weak store traffic in its second quarter.   The retailer reported net income of $10.1 million for the quarter ended July 30, short of Wall Street expectations, down from $21 million, in the year-ago period.   Revenue fell 6% to $504.8 million, also below Street forecasts. Same-store sales, which include online sales, fell 8%, which was worse than analysts expected.  

  • Commentary: Showcase at Sears?

    Retail consultants McMillan Doolittle offered the following commentary regarding Sears’ plans to upgrade its apparel offerings with in-store shops dedicated to global brands new to the U.S. market.   

  • Home goods retailer misses in Q2

    Kirkland’s reported a second-quarter loss that was larger than expected as it lowered its outlook for the year.   The home goods retailer lost $3.6 million in the quarter ended July 30, compared with a loss of $2.3 million in the year-ago period.   Net sales for the quarter increased 6.7% to $123.0 million. Same-store sales, including e-commerce sales, decreased 4.3%.  

  • Kantar Retail makes holiday sales prediction

    Retailers can expect a slight rise in holiday sales this year compared to last — fueled largely by the online channel.   That’s according to Kantar Retail, which released the industry’s first 2016 holiday sales forecast. It projects growth of 3.8% for the fourth quarter, a slight increase over the 3.4% growth in the year-ago period.     

  • Sears moves to elevate apparel offerings with fashion-forward, in-store concept

    Sears is piloting a concept that could breathe new life into its apparel offerings.    

  • Nordstrom doubling down on Space

    Nordstrom is extending its hip in-store boutique, Space, to more locations.   The department store retailer is expanding the concept to four additional stores (including sites in Los Angeles, Nashville, and Toronto), which will double the number of locations since it was launched one year ago.  

  • Best Buy puts out welcome mat for connected store concept

    Best Buy has opened a pop-up dedicated to smart technology products for the home in the rotunda of the nation’s largest mall.   

  • Report identifies holiday shopping challenges

    Consumers expect to spend the same or less on holiday gifts this year.   That’s according to Berkeley Research Group, whose 2016 Holiday Retail Outlook report also identified five major challenges facing retailers as they head into the holiday season.  
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