Marketing Tactics

Target Corp. has brought its new flexible-format store model to Chicago’s Lincoln Park North.   The 33,000-sq.-ft. store, which features Target’s first Freshii café, has been carefully curated for the neighborhood, and includes home items sized for condos and small space living and artwork that reflects the local culture and community. The creative force behind the bold art installations was hometown artist Cody Hudson and his team at Struggle Inc.  

Bayer Properties’ plan for drawing shoppers to its new $156 million mixed-use development in Lexington, Kentucky, could be one that catches on in other rural regions: Recruit retail tenants that are not new to the universe, but new to the state.   So when it opens next spring, the retail roster at The Summit at Fritz Farm will include Bonobos, Cos Bar, Shake Shack, J. McLaughlin, Brooks Brothers, and — just signed this week — Marine Layer.  

Online and catalog retailer Garnet Hill is taking a curated collection of its aspirationally styled home and apparel goods on the road with a mobile pop-up boutique.   The experience, created from a converted shipping container, resembles a natural home environment – except that it's shop-able. The mobile pop-up will launch at Garnet Hill headquarters in Franconia, New Hampshire, moving south through New Hampshire, and completing its summer tour in New York City.    

Weis Markets on Thursday announced it has upgraded its Weis Reward Points Program to include the option of a 5% discount when customers use their Weis Preferred Shopper Club card and make a qualifying $100 purchase in a Weis Markets store. The discount can be redeemed on a customer’s future order.  

Story, the innovative retail store in Manhattan that totally reinvents itself every few months, has gone nostalgic with its latest revamp.   Story’s new installation, “Remember When,” offers an immersive retro experience that celebrates Nickelodeon’s memorable characters and iconic shows — “Rugrats” and “Sponge Bob” to name just two — from the ‘90s, just in time for the 25th anniversary of Nickelodeon.  

Walmart, along with organizations around the world, has teamed up with personal care brand Always to contribute to the goal of keeping girls in sports with a new campaign.   The Always #LikeAGirl – Keep Playing program will partner with UN Women to help girls build and maintain their confidence through sports. In the U.S., Always will support Girls on the Run programs and work with Walmart to help keep girls in sports.  

Restoration Hardware has few equals — and spares no expense — when it comes to creating luxurious retail destinations.     The luxury home furnishings retailer’s newest store, at The Gallery at Town Center Plaza, Leawood, Kansas, represents the latest iteration of its next-generation design galleries. The three-level, 56,000-sq.-ft. store includes an entire floor dedicated to the brand’s new concept, RH Modern, complete with an integrated RH Contemporary Art Gallery.  

It’s no secret that Abercrombie & Fitch has been developing a new prototype.   The chain will unveil its new look early next year, at Polaris Fashion Place, in Columbus, Ohio. The store will herald a new direction for the brand with a new aesthetic and updated merchandise selections. It will be situated on the lower level near Madewell.     Abercrombie has already introduced a new look for its Hollister store brand.