Marketing Tactics

Back to school sales appear to be rebounding this year after experiencing sluggish growth over the past three years (2013-2015).   That’s according to First Data’s Back-to-school SpendTrend report, which is based on aggregate same store sales activity in the First Data point-of-sale network.   Some of the most significant findings include:  

Photo: Marko Kokic, Red Cross   As the national media continues to largely ignore Louisiana’s cries for help after 6.9 trillion gallons of rain pummeled the southern part of the state between Aug. 8 and Aug. 14, retailers such as Target Corp. have answered the call.  

Dollar General is moving into North Dakota, announcing that it has begun construction on five new stores in the state. This gives the discount retailer a footprint in 44 states after having established operations in Maine, Oregon, and Rhode Island in 2015.   The initial North Dakota locations will be in Ellendale, Gwinner, Hankinson, Hillsboro, and Oakes. They’re being built in the chain’s standard 9,100-sq.-ft. format.  

Back in January, Dick’s Sporting Goods launched Team Sports HQ in an effort to capture the nation’s lucrative youth sports league business. Today the company announced the purchase of the tech to get it there.  

Three-quarters of Hispanic shoppers in the U.S. will make back-to-school purchase in stores, but which ones will be strongly influenced by their mobile marketing offers.   A survey of 500 Hispanic consumers conducted by mobile ad platform Retale found nine out of 10 saying they’d be using their smartphones to shop and that their dollars would be put toward the best deals.  

Cole Haan has opened a global flagship at the just-opened Westfield World Trade Center in lower Manhattan. And the retailer is making it easy for shoppers to get there by linking up with Uber.  

The Northfield Crossing Shopping Center in Murfreesboro, Tennessee, that featured a Hastings Entertainment store has been purchased by Baker Storey McDonald Properties on behalf of an unnamed client. Terms of the sale were not disclosed.   Meanwhile, RCS Real Estate Advisors announced it would be auctioning off 120-plus store leases for the bankrupted music, movie, and video game retailer. The chain’s inventory was purchased by Hilco Merchant Resourses and Gordon Bros. Retail Partners in a Chapter 11 filing.