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Nordstrom doubling down on Space


Nordstrom is extending its hip in-store boutique, Space, to more locations.

The department store retailer is expanding the concept to four additional stores (including sites in Los Angeles, Nashville, and Toronto), which will double the number of locations since it was launched one year ago.

Space, which features collections from emerging and advanced designers, is designed as a standalone boutique within the store's designer department, and houses cross-category collections of apparel, shoes, handbags, accessories, home goods and fragrance.

“Our customers are really curious and educated about fashion, and part of our goal with Space is to create a platform to introduce our customers to this side of designer fashion – this place where the directional collections or up-and-comers have a place to live and grow,” said Olivia Kim, VP of creative projects at Nordstrom.

Space is designed with artistic elements and pops of color to distinguish it from the rest of the retail floor. Pink mannequins, mixed materials and art objects help accent the area, which has an open and airy feel. Each Space shop is decorated with work from artists, furniture makers and artisans so each feels uniquely warm and inviting.

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