Best Buy puts out welcome mat for connected store concept
Best Buy has opened a pop-up dedicated to smart technology products for the home in the rotunda of the nation’s largest mall.
Part of Best Buy’s 50 anniversary celebration, Tech Home is located at Mall of America, Bloomington, Minn. It is designed as a hands-on display of smart devices and appliances, all seamlessly connected in a mock home, complete with kitchen, living room, bedroom, office space and entryway. The display includes options for Wi-Fi, security, comfort and organization, with gadgets from Samsung Smart Things, Netgear, Canon, Philips Hue, Qualcomm Technologies and more.
As they exit the space, customers can buy the featured products showcased in the pop-up online, on special laptops set up for that purpose. The merchandise can be delivered to the customer’s home or picked up at Best Buy's store at Mall of America.
Both Sears and Target have experimented with stores dedicated to smart home devices.
Best Buy’s Tech Home will be open through Sept. 17.