Marketing Tactics

As the online delivery wars heat up, Walmart is expanding its grocery pickup service to the hometown of one of its biggest rivals.  

Yet another traditional retailer is partnering with Amazon, as the online behemoth continues to expand its presence in brick-and- mortar stores.    Kohl's plans to add an Amazon "smart home experience' in-store shop, or "zone," in 10 select Kohl’s locations across the Los Angeles and Chicago areas starting in October. The spaces will allow shoppers to try out and purchase Amazon devices, accessories and smart home devices and services directly from the online retailer.  

David Yurman has opened his first boutique on Michigan Avenue in Chicago.    Conceived by the Yurmans, the 3,250-sq.-ft. space reflects the brand's aesthetic and the family's unique artistic expression, and has a two-story historical façade that was maintained and restored to its original condition. The entrance lobby features a heritage wall that visually narrates the Yurmans' journey from art to jewelry with examples of David's early sculptures and wearable art pieces alongside more current designs.

There's more disruption in the mattress category at retail.    West Elm has entered into a partnership with hot online mattress company Leesa Sleep, which will replace another hot online startup — Casper — as the home furnishings retailer's official mattress partner. The news come on the heels of Casper's announcement that it will open up more than a dozen pop-up stores in cities nationwide.

Pottery Barn is bringing its new store concept to the city where it all began.    The retailer, a division of Williams-Sonoma, will unveil a 17,000-sq.-ft. flagship on September 8, 2017, in Manhattan's Flatiron District. (The first Pottery Barn store opened in 1949 in the West Chelsea section of lower Manhattan.)   

Dunkin' Donuts has tapped an agency marketing/advertising veteran to head up its U.S. marketing efforts.   The company appointed Tony Weisman, 57, to the position of U.S. chief marketing officer, effective in late September. He most recently served as the North American CEO of DigitasLBi, a global digital agency network, which has worked on the Dunkin' Donuts account for some six years.   

Brick-and-mortar stores are crucial to supporting a retailer's e-commerce growth.  

Online mattress start-up Casper is getting more upfront with shoppers.   The fast-growing company plans to open some 15 pop-up shops in cities across North America, including New York, Los Angeles and Chicago. The pop-ups are scheduled to launch in October 2017, and will remain open through spring of 2018.