Marketing Tactics

Sequential Brands Group has entered into five new license agreements to expand the Caribbean Joe brand and has extended the terms of its agreements with three current partners. With five new partnerships, this brings the total list of Caribbean Joe licensees to 25.
 

Target is enlisting Jonna Mendez, a former CIA officer, who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.
 
In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.
 

Wayne, N.J. -- Toys “R” Us 2013 holiday marketing plans include  a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished.
 

Big Lots has appointed former Kmart executive Andrew Stein as the company's SVP and chief customer officer, as the company focuses more intensely on bolstering its digital footprint.

New York – Tiffany & Co. is relaunching its Tiffany.com e-commerce site. The site includes enhanced zoom capabilities and several expanded sections.

Blue Book, the company’s collection of couture jewels, is showcased with scenes from the Tiffany Workshop where they are created, as well as an expanded engagement section with a gemologist’s video and review of Tiffany’s quality standards.

Pittsburgh – Dick’s Sporting Goods opens a new store in Corpus Christi, Texas, on Nov. 1. The Corpus Christi location will be the retailer's 21st store in the state of Texas and its 549th nationwide.

"We look forward to opening our new Dick’s Sporting Goods in Corpus Christi, becoming part of the community and serving athletes of all ages by providing them the equipment they need to excel." said Lauren Hobart, senior VP and chief marketing officer, Dick’s Sporting Goods.

Englewood, Col. -- Sports Authority has debuted a new format at its first-ever store in Puerto Rico. The store, in Ponce, opened on Oct.19.

The 35,000-sq.-ft. location features an “intuitive” that makes it easier than ever for customers to find exactly what they need, the retailer said. With specialty sport shops and a spacious new layout, the store was designed specifically to enhance the shopping experience.

Hasbro’s brand initiatives for the 2013 holiday shopping season are resonating with consumers and retailers globally as the company saw revenues and earnings grow in the third quarter.

The company’s net revenues for the third quarter increased 2% to $1.37 billion, compared to $1.35 billion in 2012. Adjusted to exclude pre-tax restructuring and other charges, net earnings for the quarter increased 5% to $172.5 million, or $1.31 per diluted share, versus $164.9 million, or $1.24 per diluted share, in 2012.