Target bolsters digital initiative ahead of holiday shopping season

Target is enlisting Jonna Mendez, a former CIA officer, who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.



In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.



“Before parents can start shopping for holiday gifts, they need to solve the puzzle of what their kids want most, which often extends beyond the toy aisles,” said Scott Nygaard, senior VP, merchandising, hardlines, Target. “Target offers guests tools to build their lists, including a dedicated online portal, our annual kids’ gifts catalog and the Kids’ Gift Detective, who brings some lighthearted fun to list building.”