Marketing Tactics

Stuart Weitzman plans to open up a pop-up shop in the digital space. The upscale footwear brand has partnered with the online shopping destination, Gilt, to launch the store, created exclusively by Gilt.

The online pop-up will celebrate the twentieth anniversary of Stuart Weitzman’s iconic, over-the-knee 5050 boot and feature a 20-piece Anniversary Collection, which includes ten limited-edition styles.

New York — Ricky’s Halloween, backed by Ricky’s NYC, a 23-year-old brand of ultra-hip beauty shops, has leased new pop-up locations for its Halloween retail stores in the Financial District and West Chelsea. The Winick Realty Group represented Ricky’s in those transactions.

Those two leases bring Ricky’s Halloween pop-up locations — which also merchandise products from its year-round stores — to 17.

Under Armour has opened its first retail theater specialty store at the Jing An Kerry Centre in Shanghai, China. The store features a multi-dimensional short film that depicts athletes who use the brand.

Founder and CEO Kevin Plank and Under Armour athlete Michael Phelps were on hand to host the grand opening event.

New York -- With a late Thanksgiving and the shortest holiday shopping season in years, consumers report they are starting their holiday shopping sooner and spending more this year, according to the latest American Express Spending & Saving Tracker research. The report is more optimistic than some other holiday forecasts.

Chicago -- Although the first government shutdown in 17 years lasted 16 days, it left an impact on more than just the workers sent home after lawmakers failed to arrive at a deal to end the spending and debt stalemate. Total retail store shopper traffic during the week of Sept. 29 to Oct. 5 decreased 7.5% compared to the same time period last year, according to ShopperTrak, a leading provider of shopper analytics.

The Washington, D.C. area saw an even greater decrease, with an 11.4% decline in year-over-year shopper traffic the week of Oct. 6-12.

New York -- Under Armour has opened a store at the Jing An Kerry Centre in Shanghai, China. The environment puts storytelling at the forefront through a multi-dimensional short film that immerses visitors in the brand's world of making athletes better through passion and innovation.

It’s one down and more than 11,000 to go as Dollar General has opened its first ever fueling station at a store in Hanceville, Ala.

The pilot project is part of an agreement with Mansfield Oil, a provider of fuel supply, distribution, delivery, and dispensing solutions. The store in question is one of Dollar General’s larger format Market stores which include expanded food and consumables. Dollar General operates more than 11,000 stores nationwide, but slightly more than 100 units are in the Market format.

Plano, Texas -- J.C. Penney joined the list of retail chains that plan to open their stores on Thanksgiving night to kick off the holiday shopping season.  

Penney will open most of its 1,100 stores at 8 p.m., the same as Macy's. Last year, Penney opened its stores at 6 a.m. on Black Friday, while rivals Macy’s and Kohl’s opened their doors at midnight.