Marketing Tactics

Minneapolis – Target Corp. is enlisting Jonna Mendez, a former CIA officer and mom who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.

In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.

Los Angeles – Almost seven-in-10 (66%) shoppers feel retailers will offer better prices and discounts this year due to the current state of the economy. The new Winter Holiday Shopping Survey from PriceGrabber also shows that 21% of holiday shoppers said they started saving money before June, while the majority of survey respondents plan to start shopping for the holidays in October and November.

Guitar Center is preparing to unveil a new Serato-branded digital music area in its Brooklyn store location at an all-day red carpet event open to the public on Oct. 24. The new Serato-branded digital music area will offer DJs and aspiring music producers a place to try out the latest products.

The launch coincides with the expansion of Guitar Center's Music Mentor program, which offers customers free lessons and instruction for top DJ and digital music products, as well as the completion of an extensive renovation to the Brooklyn, N.Y., store on Flatbush Avenue.

Oak Brook, Ill. – McDonald’s Corporation reported positive financial results during the third quarter of fiscal 2013. The retailer’s net income grew 5% from the third quarter of the previous fiscal year, rising to $1.52 billion from $1.45 billion.

New York -- With a late Thanksgiving and the shortest holiday shopping season in years, consumers report they are starting their holiday shopping sooner and spending more this year, according to the latest American Express Spending & Saving Tracker research. The report is more optimistic than some other holiday forecasts.

Under Armour has opened its first retail theater specialty store at the Jing An Kerry Centre in Shanghai, China. The store features a multi-dimensional short film that depicts athletes who use the brand.

Founder and CEO Kevin Plank and Under Armour athlete Michael Phelps were on hand to host the grand opening event.

Chicago -- Although the first government shutdown in 17 years lasted 16 days, it left an impact on more than just the workers sent home after lawmakers failed to arrive at a deal to end the spending and debt stalemate. Total retail store shopper traffic during the week of Sept. 29 to Oct. 5 decreased 7.5% compared to the same time period last year, according to ShopperTrak, a leading provider of shopper analytics.

The Washington, D.C. area saw an even greater decrease, with an 11.4% decline in year-over-year shopper traffic the week of Oct. 6-12.

New York -- Under Armour has opened a store at the Jing An Kerry Centre in Shanghai, China. The environment puts storytelling at the forefront through a multi-dimensional short film that immerses visitors in the brand's world of making athletes better through passion and innovation.