Kohl’s to open 8 p.m. Thanksgiving; digital efforts include Santa photo op

Menomonee Falls, Wis. -- Following the lead of rivals Macy’s and J.C. Penney, Kohl’s Department Stores announced it will open its doors at 8 p.m. on Thanksgiving Day, kicking off its Black Friday event earlier than ever.



Stores will be open for 28 hours straight – from 8 p.m. Thursday, Nov. 28 through midnight Friday nationwide.



The retailer is also offering a digital variation on the photos with Santa tradition. Starting in November, shoppers can skip the long lines to visit Santa at the mall by taking a photo at Kohl’s Snapshots with Santa in-store photo opportunity in Kohl’s stores nationwide. Customers can snap their picture against a green screen display, select a unique holiday background with Santa and share via email and social media using the Kohl’s Snapshots with Santa app.



Also new this year, and in time for the holidays, Kohl’s iPhone app will feature a new savings wallet, giving shoppers the ability to track Kohl’s Cash right on their phone.