Sequential Brands expands Caribbean Joe brand
Sequential Brands Group has entered into five new license agreements to expand the Caribbean Joe brand and has extended the terms of its agreements with three current partners. With five new partnerships, this brings the total list of Caribbean Joe licensees to 25.
The new licensees include Beatrice Home Fashions for hard bath and pet, Home Fashions International for outdoor decorative accents, International Home Miami for outdoor furniture, Tervis for tumblers and Victoria Classics for utility bedding. International Home Miami presently has product in the marketplace and the other four licensees will debut at retail in 2014.
"We are thrilled to add such experienced and innovative companies to our portfolio. These agreements further validate the growth opportunities for each of our brands as we expand our product assortment," said Rick Platt, group president, brand management, Sequential. "It is an exciting time for the Caribbean Joe brand. What started as an apparel line has turned into a full lifestyle brand and with our new focus on home, we feel confident that we are offering a wide range of exceptional products to our retail partners."
The three licensees that are extending their agreements with Sequential are First American Brands for fragrance, and two core apparel partners, Bernette Textiles for men's sportswear and The Moret Group for women's sportswear. The Moret Group will also be launching intimates and sleepwear in 2014.
"With the expanding group of blue-chip licensees, we see huge growth potential for Caribbean Joe," said Jeff Siskind, president of Bernette Textiles. "This, along with the continued success of our partnership with Sequential, encouraged us to lengthen our current agreement."
"Utilizing our experienced production, creative and sales teams, we have been able to expand our product assortment and foster strong relationships with key retailers,” said Ellen Levy-Ganz, VP of sales for Caribbean Joe Women's Apparel. “We value our partnership with the team at Sequential and are excited to continue working alongside them to grow this lifestyle brand."
The company describes Caribbean Joe as a lifestyle brand for all seasons. Caribbean Joe apparel and accessories are available under the Caribbean Joe, Caribbean Palms, Island Winds, Lil' Joe, Jamaica Bay and CJ Breeze banners. Products offered include women's and men's sportswear, women's and men's swimwear, sunglasses, men's and women's fragrances, luggage, shoes, intimates, loungewear and sleepwear, beach accessories, outdoor furniture, home textiles, kitchen textiles, beach towels, skincare and suncare, small leather goods, watches, headwear and handbags and are available in the United States, Canada, Mexico and Japan.
Sequential Brands Group owns, promotes, markets and licenses a portfolio of consumer brands that presently include William Rast, People's Liberation, DVS, Heelys, Caribbean Joe, Ellen Tracy and Revo.