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Marketing Tactics

  • VitaminFizz acquired by Level 5 Beverage Co.

    Minerco Resources announced that Level 5 Beverage Co. has acquired VitaminFizz, a low-calorie, vitamin-enriched soda that was developed by Power Brands Consulting. VitaminFizz was extensively tested in the market in 2011, but the launch was delayed while efforts were focused on other consumer brands.

  • Mars Advertising partners with digital creative firm Nomadic Agency

    Southfield, Mich. – Shopper marketing agency Mars Advertising is partnering with digital creative agency Nomadic Agency to collaboratively identify and strategically integrate omni-channel solutions to continue providing enhanced shopper value throughout the path to purchase.

  • Sam’s Club’s sensible approach to the holidays

    Bucking a retail industry trend this year, Sam’s Club won’t be open on Thanksgiving Day and on Black Friday it won’t open until 7 a.m. Instead, Sam’s is throwing some new promotional wrinkles at members and non-members including, “Sam’s Sunday,” event to drive sales.

  • Free Shipping Day: Warehouse Checklist for Success

    By Maria Haggerty, president, Dotcom Distribution

    More than 1,000 U.S. merchants will offer free shipping this Dec. 18 on all orders with guaranteed delivery by Christmas. Just six days before Christmas, free shipping day attracts troves of last-minute shoppers looking for a good deal and generated more than one billion dollars in online sales last year.

  • Starbucks opens India flagship in Bangalore Nov. 23

    Bangalore, India - Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages Limited, opens a new India flagship store in Bangalore on Saturday, Nov. 23.

    In addition to the flagship store at Koramangala, Tata Starbucks Limited will open two more stores by the end of the year at Phoenix Market City and Orion Mall at Brigade Gateway in Bangalore.

  • Ross Stores Q3 profit up 8%; cautious about holiday

    Pleasanton, Calif. -- Ross Stores Inc. reported third-quarter profit of $171.6 million, up from $159.5 million a year earlier, on higher sales and gross margins. Looking ahead to the fourth quarter, the off-retailer forecast earnings below Street estimates and said it was adopting a more cautious outlook for the quarter.

  • Harley-Davidson takes to Pinterest to drive holiday sales

    Harley-Davidson is looking to drive holiday sales by leveraging the power of Pinterest to promote its new online holiday gift guide.

  • Wal-Mart starts Cyber Monday early

    San Bruno, Calif. – Wal-Mart is providing a number of special holiday deals to online and mobile shoppers as part of an early Cyber Monday promotion that begins Saturday, Nov. 30. In addition, Walmart's mobile app customers, Facebook fans and email subscribers will be among the first to receive invitations to an early shopping event on Sunday, Dec. 1, featuring up to 20 of the best Cyber Monday items while supplies last, before they are widely available.

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