Marketing Tactics

Despite the growing popularity of online shopping, millions of consumers will flock to the stores this Black Friday. According to a recent study from WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future,” 79% of consumers rank instant ownership as a top factor in influencing how they shop.

Other store-friendly top influencers include sensory experience and product immersion (75%), emotional experience of interacting with live human beings, community, and personal service.

Hampstead, Md. – Jos. A. Bank is attempting to get a jump on the many retailers starting their Black Friday sales on Thanksgiving by offering a “Super Tuesday” sale event on Tuesday, Nov. 26. The retailer will offer Black Friday prices on select “doorbuster” items in its 571 company-owned full-line stores nationwide.

In addition, these select doorbuster items will be offered online at Josbank.com beginning at 12:01 a.m. (EST) on November 26, 2013, and there will be other special one-day price discounts.

Boston – A vast majority of shoppers say meaning is the most important factor in choosing a holiday gift to purchase. According to a new survey from online marketplace CustomMade, more than 90% of buyers surveyed said that the most important factor in choosing a gift this holiday season was its meaning to the recipient, while only 18% of respondents found an item’s low price to be highly important to their purchase decision.

Canton, Mass. – Men’s big-and-tall apparel retailer Destination XL reported a loss of $4.1 million in the third quarter of fiscal 2013, up from $1.6 million a year earlier.

Net sales dropped fractionally to $88.2 million from $88.7 million, partially offset by a 4.4% increase in same-store sales.

Chesapeake, Va. -- Dollar Tree Inc. reported that its net income in the third quarter fell 19%, impacted by a one -time gain a year related to selling its stake in the Ollie's Holdings chain. The company forecast results for the fourth quarter below Street expectations.

The company posted earnings of $125.4 million for the period ended Nov. 2, down from $155.4 million a year ago.

Revenue rose 9.5% to $1.88 billion. Analysts expected revenue of $1.91 billion.

Same-store sales were up 3%.

New York -- MasterCard Advisor’s latest MasterCard Spending Pulse survey found that there are some product categories that won’t see the biggest spending uptick on Black Friday and Cyber Monday.

The monthly SpendingPulse report anticipates that the biggest shopping day of the season for jewelry and luxury retailers will be Dec. 21 – the last Saturday before Christmas, which is becoming commonly known as “Super Saturday.”

Add Target to the list of retailers whose weak third quarter sales performance highlighted troubling spending behaviors that threaten to undermine its holiday sales performance.

The company reported disappointing third quarter sales and profits Thursday morning and then stated the obvious that shoppers will price sensitive during an intensely competitive holiday season. The company said same store sales increased 0.9%, slightly less than the company’s forecast provided on August 21 which called for an increase of 1% to 2%.

New York -- China takes the top spot in online retail market opportunity, followed by Japan, the United States, the United Kingdom, and Korea, according to a new global e-commerce study by A.T. Kearney. (Kearney’s “2013 Global Retail E-Commerce Index” is comprised of 30 developed and developing markets.)