Marketing Tactics

New York -- MasterCard Advisor’s latest MasterCard Spending Pulse survey found that there are some product categories that won’t see the biggest spending uptick on Black Friday and Cyber Monday.

The monthly SpendingPulse report anticipates that the biggest shopping day of the season for jewelry and luxury retailers will be Dec. 21 – the last Saturday before Christmas, which is becoming commonly known as “Super Saturday.”

Add Target to the list of retailers whose weak third quarter sales performance highlighted troubling spending behaviors that threaten to undermine its holiday sales performance.

The company reported disappointing third quarter sales and profits Thursday morning and then stated the obvious that shoppers will price sensitive during an intensely competitive holiday season. The company said same store sales increased 0.9%, slightly less than the company’s forecast provided on August 21 which called for an increase of 1% to 2%.

New York -- China takes the top spot in online retail market opportunity, followed by Japan, the United States, the United Kingdom, and Korea, according to a new global e-commerce study by A.T. Kearney. (Kearney’s “2013 Global Retail E-Commerce Index” is comprised of 30 developed and developing markets.)

Redlands, Calif. — Esri has launched a public beta version of its cloud-based Geotrigger Service, which helps developers create location-aware apps for iPhone and Android without compromising battery lift. Developers may use the beta Geotrigger Service at no cost, and their comments will help to shape the official release.

Denver -- Thirty percent of shoppers say the ease, speed, and low prices offered online make it a clear solution for the value and time-saving shopping experience they seek. An ongoing shopper behavior study from The Integer Group and M/A/R/C also shows that although mass merchants remain a popular holiday shopping destination, a leading 54% of shoppers say they will take advantage of free shipping deals that e-retailers can offer.

Chicago -- Retail industry veteran Steve Embree has joined the executive leadership team of spin photography services and solutions provider Snap36 as director of business development. Embree is responsible for driving business development and go-to-market strategies for Snap36 across both B2C and B2B markets.

San Francisco – Gap Inc. is rolling out its “Reserve in Store” capabilities to all U.S. Banana Republic stores and more than 200 Gap stores in 15 major U.S. markets. The launch, which follows a successful pilot in San Francisco and Chicago-area Gap and Banana Republic stores, makes it easy for customers to shop online or with their mobile device, place items on hold and pick them up in local stores.

By Ali Lipson, senior retail and apparel analyst, Mintel