Mars Advertising partners with digital creative firm Nomadic Agency

Southfield, Mich. – Shopper marketing agency Mars Advertising is partnering with digital creative agency Nomadic Agency to collaboratively identify and strategically integrate omni-channel solutions to continue providing enhanced shopper value throughout the path to purchase.



Nomadic will open a division inside Mars' headquarters office in Southfield. The initial Nomadic team will consist of a digital practice lead, a digital creative director as well as subject matter experts in search, social, and digital media. These leaders will be paired with shopper-focused counterparts from the Mars organization to collaboratively approach assignments and campaigns. The Mars/Nomadic team will be supported by the Nomadic Scottsdale office, which houses more than 60 employees.



"Mars is continually building a strong internal marketing arsenal to strategically target and influence all aspects of the consumer experience," said Rob Rivenburgh, COO at Mars Advertising. "As a part of this initiative, we are excited to join forces with the Nomadic team to expand upon our current digital solutions, so that we remain innovative in today's digital age and are able to continue building a broader portfolio of services for our clients."