Marketing Tactics

Duracell plans to donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand's largest donation to the organization to date.

Framingham, Mass. – Staples has launched an online ink and toner recycling program. The online program is an expansion of the existing, in-store Staples Rewards ink and toner recycling program.

The online program enables Staples Rewards members to recycle empty ink and toner cartridges by printing a pre-paid shipping label to send their cartridges in for recycling and receive $2 back in Staples Rewards for each one

In keeping with the new holiday tradition of revealing promotions early, Walmart on Friday shared its range of extreme value items and free shipping offers and pushed the start of Cyber Monday to Saturday, November 30.

The headliner deal is a LG brand 55 inch, 3D LED television with a sound bar for $799 along with 200 other online specials that will last through Friday, December 6. Walmart also reduced its free shipping threshold to $35 from $50.

Bangalore, India - Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages Limited, opens a new India flagship store in Bangalore on Saturday, Nov. 23.

In addition to the flagship store at Koramangala, Tata Starbucks Limited will open two more stores by the end of the year at Phoenix Market City and Orion Mall at Brigade Gateway in Bangalore.

Pleasanton, Calif. -- Ross Stores Inc. reported third-quarter profit of $171.6 million, up from $159.5 million a year earlier, on higher sales and gross margins. Looking ahead to the fourth quarter, the off-retailer forecast earnings below Street estimates and said it was adopting a more cautious outlook for the quarter.

San Bruno, Calif. – Wal-Mart is providing a number of special holiday deals to online and mobile shoppers as part of an early Cyber Monday promotion that begins Saturday, Nov. 30. In addition, Walmart's mobile app customers, Facebook fans and email subscribers will be among the first to receive invitations to an early shopping event on Sunday, Dec. 1, featuring up to 20 of the best Cyber Monday items while supplies last, before they are widely available.

Oakbrook Terrace, Ill. — Mid-America Real Estate Group has named Emily Dutson as the firm’s first in-house marketing associate.

Beginning on Dec. 1, she will oversee all channels of marketing and public relations for each of Mid-America’s locations in Oakbrook Terrace, Ill., Chicago, Detroit, Milwaukee and Minneapolis. She will provide all online, social media, website and print content as well as promotional initiatives and media communications.

Apprehension regarding shoppers’ willingness to spend during the shortened holiday season has reached the point where even retailers presumably well positioned to benefit from frugality are sounding alarms.

The most recent is Ross Stores vice chairman and CEO Michael Balmuth who shared his concerns about the fourth quarter even as the operator of 1,154 stores reported third quarter sales that were in line with expectations and profits that exceeded guidance due to margin expansion.