Harley-Davidson takes to Pinterest to drive holiday sales

Harley-Davidson is looking to drive holiday sales by leveraging the power of Pinterest to promote its new online holiday gift guide.



The company has published the gift guide on its website, but has also unveiled several Pinterest boards which feature gifts from the guide, as well as 2014 bikes, custom items and parts and accessories.



From Nov. 26 through Dec. 24, people are also encouraged to create their own Pinterest boards featuring Harley-Davidson items. Harley-Davidson will pick nine weekly winners at the $25-$200 level and one $10,000 grand prize winner with no purchase necessary.

"Gift giving should fuel your holiday spirit, not drain it, so we want to help shoppers break out of their gift ruts and find something cool and unique for everyone on their list," said Karen Davidson, creative director, general merchandise, Harley-Davidson Motor Company. "You don't have to ride to love getting something from Harley-Davidson. Our Gift Guide is a selection of the season's most wanted items — gifts that automatically up the cool factor and are truly fun to both give and get."



Having a presence on Pinterest not only grows Harley-Davidson’s overall online footprint, but also facilitates the company's ability to draw traffic to its website and increase its potential customer base.