Marketing Tactics

Speedo USA has expanded its relationship with Sports Authority and is launching a Speedo Aquatic Zone “shop-within-a-shop” retail concept at four Sports Authority locations.

New York -- Jo-Ann Fabric and Craft Stores named Jim Wright as senior VP of marketing and advertising, and Megan Featherston as senior VP of merchandising.

Wright has served in multiple marketing leadership roles at national retail brands. He was most recently senior VP of marketing at Express where he was responsible for their brick-and-mortar and e-commerce advertising and marketing strategies.

Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.

The social media platform recently introduced a new creative ad unit called the “Website Card” which enables advertisers to perform the neat trick of surfacing Web site content within a Tweet. Doings so allows advertisers to then drive traffic to any page of their site such as a specific product page, relevant blog post or notworthy review.

Omnichannel retail company Delia’s, which markets apparel, accessories and footwear to teenage girls, is looking for a new CFO. Current financial chief David Dick has resigned and will remain with the company through Aug. 1.

By David Holland, DataSource

Local store marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locations. Many local marketing campaigns take place in a reactive, disruptive, and last minute environment. These responsive situations provide the greatest opportunity for an emotional connection with the consumer – which is why local store marketing is so important.

Emeryville, Calif. - Jamba, Inc., parent company of Jamba Juice, is partnering with DanceOn, a YouTube network exclusively dedicated to dance entertainment, to execute a digital campaign to inspire customers to participate in the "Blend in the Good" summer dance video contest. From now until Aug. 31, the online contest will encourage dance enthusiasts to submit unique videos.

New York – Verizon Enterprise Solutions has recently introduced a location-based service that will allow retail organizations to offer real-time benefits to their customers, such as proximity-based specials and fraud detection. Verizon Location Data Services, powered by Locaid, is available now to enterprise retail clients in the U.S.

A new cash rewards program rolling out nationwide at Sam’s Club June 12 is the latest enticement to encourage members to opt for the retailer’s $100 Plus membership level.

Plus members will automatically be enrolled in the program on June 12 and receive $10 in cash rewards for every $500 spent with the potential to receive an annual maximum payout of $500. The rewards load automatically onto membership cards and are restricted to use at Sam’s Club 635 locations or online.